What Is A Campaign?

A Campaign Creates Awareness or facilitate Sales
What is a campaign? A campaign is usually launched to achieve a specific goal which can range from creating an awareness about a company, product,service, politician, political party or even a social issue or cause to facilitating more sales. A campaign can have an ending, just be for one event, or it can be continuous, for example an Aidsawareness campaign. To achieve the goal of a campaign, research and planning should be done in an organized way and messages should be carefully designed and integrated. A campaign typically consists ofresearch, planning, implementation and evaluation phases. Campaigns are launched in various fields, for instance advertising, public relations, marketing, integrated marketing communication (IMC),political communication and are also extended online and in social media. A Google adword campaign, for example, is usually part of an online marketing or advertising campaign to drive traffic for sales.Ads appear in the sponsored links ad sections of Google search results and are based on targeting specific keywords.



Essential components of a campaign
The essential components of a campaignare:
Research (Situation analysis). A campaign is usually launched for a specific reason. It can be to create a favorable image for the company or to generate publicity, or to increase sales forproducts. Political campaigns are launched before an important election to ensure the public's votes. As it costs a lot of money, careful research should be done on issues such as the reasons for thecampaign, who the competitors are, the micro and macro environments, as well as the strengths and weaknesses of the company (a SWOT analysis). It is in particular important to know who the targetaudience for the campaign will be to ensure tailor-made messages. Careful planning should be done on issues such as the objectives and focus of the campaign, the available budget The campaign should reach...