Wire

Abbreviated Branding Guidelines
Branding guidelines for basic usage of the
2Wire brand, including logo usage, color
palette and fonts
September 2009

Brand Philosophy

Logo Usage

Thecorporate brand is most often represented visually by our
signature—the 2Wire logo. Placing this logo on external
communications, proposals, internal memos, or any other
document or onlinecommunication instantly communicates a
level of importance, seriousness, and commitment.

The logo does not include a tagline at this time. No other
words or symbols should ever be attached or placed inassociation with the logo.

The brand is also communicated through a combination of
secondary elements including other corporate logos, the data
stream, color palette, typography, and graphic styles.Minimum Clear Space Protection

What Our Brand Represents
• Innovation
• Professionalism
• Commitment

The logo must never be altered or modified in any way.

It is essential that thelogo remain free of graphics,
photography, typography, and other elements. The logo must
always be the most legible and viewable element in any given
graphic space.
The unit of measure “X” equalsthe height of the “2” in the
2Wire logo. The minimum required clear space is a distance
of “X” surrounding each side of the logo.

When to Use the Brand
The 2Wire logo should appear on allformal communications
where the intention is to deliver information to or request
information from a person or an organization, where the
communication is sent on behalf of, and/or impacts 2Wire.

1X1X

The 2Wire Name in Communications
2Wire always appears in text written as a single word,
combining the numeral “2” with the word “Wire” into a single
word. “W” is always capitalized and “ire”is always lowercase.
Never use all capital or all lower case. This rule follows for any
and all references to the company (2Wire and 2Wire, Inc.) as
well as to company website URLs and email...