Ya Tu Sabe

Advertising
FOR

DUMmIES
2ND

‰

EDITION

Advertising
FOR

DUMmIES
2ND

‰

EDITION

by Gary Dahl

Advertising For Dummies®, 2nd Edition
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About the Author
Gary Dahl is an award-winning copywriter, creative director, andadvertising agency owner. His career spans 40 years, during which he has handled all facets of advertising for hundreds of clients. His agency, Gary Dahl Creative Services, in Campbell, California, specializes in electronic advertising. Dahl’s ability to creatively capture the essence of a client’s business in 30 or 60 seconds of clear, concise broadcast copy is a result of having written and...