Zara

International Marketing Zara Case presentations
Please note that presentations for Group 1 will take place on Monday 19th November with Rhona Johnsen
And Group 2 on Wednesday 21st November withPaul McDonagh

GROUP 1:

Group A: Kittiporn Ansirimongkol, Dioumel Ka, Corine Eponon, Meng Shen, Chukwunonso Chukwuma, Diego Artola Villanueva
Analyse and evaluate ZARA’s existing internationalstrategies by applying relevant theories of internationalization and advise on the further development of this aspect of ZARA’s strategy.

Group B: Martha Mingo Martinez, Nidia Contreras Dominguez,Aboo Baker Siddique, Amr Yousef, Estefania Rubio Zea
Analyse and evaluate the global apparel market, identifying the main characteristics, market segments and trends. Make an assessment ofimportant trends in the global apparel market and in specific country markets that will be critical for ZARA.

Group C: Pan Pan, Thi Lieu Thu Nguyen, Maria Isabel Latinazo, Sheyla Felix, Prasanna KumarKukkamalla
Advise ZARA on developing strategies for managing cultural tensions and negotiations in a recommended and justified country of your choice.

Group D: Seyreyrath Pin, Thiago RodriguesPrince, Tran Linh Do, Ngoc Quyen Ngo Ho, Guillaume Vallee
Advise ZARA on an appropriate entry-mode strategy for a country or region of your choice using relevant theory to underpin your assessment.Group E: Alisa Petrova, Iana Motsna, Ophelia Jalloul, Antea Caric, Hamza Berrada
Analyse and evaluate ZARA’s current global marketing programme and identify avenues for future global success.Group F: Tzu-Ching Horng, Hsuan-Yu Chen, Zuyi Zheng, Caixu Hu, Yanxin Chen
Advise ZARA on a strategy to develop and manage effective international networks and partnerships.

GROUP 2:

Group A:Wikawee Tongkao, Simone Dos Santos, Susana Margolin, Fatima Melendez, Li Yue, Chiu Chun-ching
Analyse and evaluate ZARA’s existing international strategies by applying relevant theories of...