Zara

ZARA
INTRODUCTION
* Zara is a chain of stores belonging to the Spanish fashion group Inditex.
* This chain is represented in Europe, America, Africa, Asia and Oceania.

HISTORY
* In1974 came the first store Zara, owned to Inditex Group, founded by Amancio Ortega Gaona Galician businessman.
* In 1988 Zara opened a store in Oporto (Portugal) and begins its internationalexpansion
* Currently, Zara is present in 85 countries with a network of 1,671 stores located in privileged locations of major cities.

INDITEX GROUP
* ZARA : It is the main brand of the chain andit has very direntes clothing styles.
1. Zara Woman
2. Zara Man
3. Zara Kids
4. Zara Accesories
* (Lefties aimed to sell cheaper clothes and leftover rest of season.)
*ZARA HOME: Decoration and home accessories
* PULL AND BEAR: This focuses on fashion urban youth style.
* MASSIMO DUTTI: Noted for its elegant and classic designs
* BERSHKA: TheBershka stores style is youthful and informal
* STRADIVARIUS : Aimed at young female audience
* OYSHO: Women's underwear
* UTERQUË : It focuses on a sophisticated design complements andaccessories
* TEMPE: the shoe company Inditex Group
REVENUES
* Inditex's net sales increased by 17% in the first half of 2012, to 7.239 million euros.
* At the end of this period, Inditexhad 112,468 employees, 9,267 more than the previous year.
* Net income reached 944 million euros, 32% more than the same period last year.
* INTERNET SALES
* Inditex gets about 5% of itsrevenue from online sales.
* Sales are handled through an Irish company, ITX E-Commerce Ireland Limited. This country that has a very beneficial tax for large companies.
* Inditex announced itsintention to move to Spain ecommerce activities from 2012
* Zara has started selling online in China on September 5.
* Massimo Dutti and Zara Home start their e-commerce activity in the U.S....