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ELECTRONIC ARTS™
SOFTWARE END USER LICENSE AGREEMENT
FOR HELLGATE™: LONDON


This End User License Agreement (“License”) is an agreement between you and Electronic Arts Inc. ("EA"). This License governs your use of this software and all related documentation, and updates and upgrades that replace or supplement the software and are not distributed with a separate license (collectively, the"Software").

By installing or using the Software, you consent to be bound by this License. If you do not agree to the terms of this License, then do not install or use the Software. Section 3 below describes the data EA may use to provide services and support to you in connection with the Software. If you do not agree to this use of data, do not install or use the Software. The Software hasa separate online component which requires you to enter into an agreement with Ping0, LLC in order to access certain features, and which may require additional fees. For purposes of this License only, Flagship Studios, Inc. PING0, LLC, Aria Systems LLC and Namco Bandai Games America Inc. are each a “Related Party,” and together the “Related Parties.”

If you install the Software, the terms andconditions of this License are fully accepted by you.

1. License Grant and Terms of Use.

A. Grant. EA grants you a personal, non-exclusive license to install and use the Software for your personal, non-commercial use solely as set forth in this License and the accompanying documentation. Any commercial use is prohibited. You are expressly prohibited from sub-licensing, renting, leasingor otherwise distributing the Software or rights to use the Software, except by transfer as expressly set forth in paragraph 2 below. The term of your License shall commence on the date that you install or otherwise use the Software, and shall terminate as set forth in Section 5.

B. Copies. If you purchase rights to the Software using a digital distribution method (i.e. you download yourSoftware from an authorized site), you may download the number of copies allowed by the Software's digital rights management from an authorized source in the time period(s) specified at the time of purchase. You may use only one copy of the Software at any given time. You are prohibited from making a copy of the Software available on a network where it could be downloaded, installed or used bymultiple users. For more information concerning the digital rights management that applies to this Software, please review the purchase or other terms accompanying the distribution of the Software. Your license will terminate immediately if you attempt to circumvent digital rights management for the Software.

C. Reservation of Rights and Restrictions. This Software is licensed, and not sold.Except as expressly licensed to you herein, EA reserves all right, title and interest in the Software (including all characters, storyline, images, photographs, animations, video, music, text), and all associated copyrights, trademarks, and other intellectual property rights therein. This License is limited to the intellectual property rights of EA and its licensors in the Software and does notinclude any rights to other patents or intellectual property. Except to the extent permitted under applicable law, you may not decompile, disassemble, or reverse engineer the Software by any means whatsoever. You may not remove, alter, or obscure any product identification, copyright, or other intellectual property notices in the software.


2. Transfer. You may make a one time permanenttransfer of all your rights to install and use the Software to another individual or legal entity provided that: (a) the digital rights management used by your Software supports such transfers; (b) you also transfer this License and all copies of the Software; (b) you retain no copies of the Software; and (c) the receiving party accepts the terms and conditions of this License. EA may require that...