Boeing´s case

Case of Study: Boeing's e-Eneabled Avantage:
Case of Study
Sergio Enrique Guerra Lozano

April 10, 2010

 Case of Study: Boeing's e-Eneabled Avantage:

1. Problem definition The Boeing Company, after its merger in 1997 with McDonnell Douglas and acquisition in 1996 of the defense and space units of Rockwell International, became the largest aerospace company in the world. Its historymirrors the history of aviation. Boeing is the world's largest manufacturer of commercial jetliners, military aircraft and the nation's largest NASA contractor.

2. Research on where the company is now and competition To know what is the current status of Boeing, is necessary to consider the following information:       Public Company Incorporated: 1934 as Boeing Airplane Company Employees:227,000 Stock Exchanges: New York Amsterdam Brussels London Tokyo Pacific Boston Cincinnati Midwest Philadelphia Ticker Symbol: BA NAIC: 336411 Aircraft Manufacturing; 336413 Other Aircraft Parts and Auxiliary Equipment Manufacturing; 336414 Guided Missile and Space Vehicle Manufacturing; 336415 Guided Missile and Space Vehicle Propulsion Unit and Propulsion Unit Parts Manufacturing; 336419 OtherGuided Missile and Space Vehicle Parts and Auxiliary Equipment Manufacturing; 334511 Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instruments Manufacturing; 334290 Other Communications Equipment Manufacturing

Inc.; Boeing Domestic Sales Corporation; Boeing Enterprises, Inc.; Boeing Financial Corporation; Boeing Global Services, Inc.; Boeing InformationServices, Inc.; Boeing International Corporation; Boeing International Logistics Spares, Inc.; Boeing International Sales Corporation; Boeing Investment Company, Inc.; Boeing Leasing Company; Boeing Logistics Spares, Inc.; Boeing Middle East Limited; Boeing North American, Inc.; Boeing Offset Company, Inc.; Boeing Operations International, Incorporated; Boeing Overseas, Inc.; Boeing Precision Gear, Inc.;Boeing Space Operations Company; Boeing Support Services, Inc.; Boeing Technology International, Inc.; Boeing Travel Management Company; Canard Holdings, Inc.; CBSA Leasing II, Inc.; CBSA Leasing, Inc.; Cougar, Ltd.; Dillon, Inc.; Gaucho-1 Inc.; GAUCHO-2 Inc.; Hanway Corporation; Longacres Park, Inc.; Longbow Golf Club Corporation; McDonnell Douglas Corporation; Montana Aviation Research Company;North American Aviation, Inc.; Rainier Aircraft Leasing Inc.; Rocketdyne Technical Services Company; Rocketdyne, Inc.; Sunshine Leasing Company - 1; Taiko Leasing, Inc.; Thayer Leasing Company - 1; VC-X 757, Inc.; Wingspan, Inc. Principal Competitors:Aerospatiale Matra; Airbus Industrie; The BFGoodrich Company; Bombardier Inc.; British Aerospace plc; Cordant Technologies Inc.; DaimlerChrysler AG;Dassault Aviation SA; Kaman Corporation; Lockheed Martin Corporation; Northrop Grumman Corporation; Raytheon Company; Sextant Avionique; Textron Inc.; Thomson S.A.; United Technologies Corporation. Key Dates: 1917: Founder William Boeing incorporates Pacific Aero Products Company, involved in plane making, mail delivery, and pilot training. 1918: Company changes its name to Boeing AirplaneCompany. 1929: United Aircraft and Transportation Company is formed as a holding company for Boeing-controlled airlines and makers of airplanes, engines, and propellers. 1934: Government investigation of airmail business leads to break-up of United, with Seattle-based Boeing Airplane Company emerging with a sole focus on manufacturing.

Principal Subsidiaries:757UA, Inc.; 767ER, Inc.; Aileron Inc.;Akash, Inc.; Aldford-1 Corporation; ARGOsystems Inc.; Astro Limited; Astro-II, Inc.; Autonetics, Inc.; Bahasa Aircraft Corporation; BCS Richland, Inc.; Beaufoy-1 Corporation; Boeing Aerospace Ltd.; Boeing Aerospace Operations Inc.; Boeing Agri-Industrial Company; Boeing Commercial Information and Communication Company; Boeing Commercial Space Company; Boeing Constructors,  Page 2

 Case of...