E-Commerce And The World Wide Web In Latam

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Engineering Faculty


E-COMMERCE AND THE WORLD WIDE WEB: AN ENVOLVING RELATIONSHIP


Authors:
• Cassana Huamán, Jackeline Milagros
• Pérez Castagnino, Renzo






Lima, june 21st 2012



ABSTRACT

E-commerce have had a great impact on businesses in the last decade. For the enterprises, e-commerce is a way of reducing physical work, costs and time inbusiness processes. On the side of customers, it has dramatically improved how they purchase products and services. Now the don’t need to get out of their houses to buy products or services. What is more, buyers have Access to products information 24 hours a day, because it all the information they need is on the web.

This is how the world wide web its becoming everyday more used bythousands of users, exchanging not only information, but also making transactions and buying products. In Latin America, E-commerce have had an important impact, specially in Brasil. Our main objective in this research is to investigate how e-commerce has become an strategic tool in businesses and how the world wide web is changing consumers habits.INTRODUCTION

What would you do without internet for one day? Probably you would be in serious trouble because you needed to finish an important project. Or maybe, you needed to contact someone important thru facebook or skype. The truth is that most of the people, not for saying all of them, that have access to a computer or smartphone with internet, at least surf on the web once a day. Thetechnology evolves everyday and we depend on it each more and more. This does not means that technology is something bad, on the contrary, it help us to simplifies our daily task, communication, transaction on the web, etc.

On this last example, transactions on the web or in other words E-commerce, has considerably increase the number of persons that benefits from this way to do shopping. Whatwould come to your mind if I say that I got a good deal buying a coupon on the web? If you are a frequent web user, probably the first thing that might come up to your mind would be Groupon or Couponatic. This short example reveals how are we adapting to the new tendencies and benefits from them. To understand E-commerce better, it is necessary to review a few of its history and the differenttypes of E-commerce on the web.

E-commerce its is not a term that born when the world wide web was popular. In some sectors such military, government, big industries and universities, used the electronic data interchange (EDI). EDI, simplifies the exchange of information in different areas such accounting or finance.

According to Kenneth and Carol Guercio (2010), a good way tounderstand the E-commerce evolution is to divide it into three periods: the first refers Innovation (1995-2000), the businesses basically used the Web to public their products with digital infrastructure in consequence the low growth in e-commerce and low profit in sells. The second period is Consolidation (2001-2006), the major of enterprises focused on earnings and profits using business driventhat consist knowledge about how to implement the Website in order to consolidate their market positions, brand extensions, etc. Finally, the third is called Reinvention (2006 to present), it reflect the necessity of E-commerce to adapt its tools with the social networking and web 2.0 applications that involves a lot of people in an extremely short time.



WHAT IS E-COMMERCE?E-commerce is “the use of Internet and the World Wide Web to transact business, also digital enabled transactions include all transactions mediated by digital technology” (Kenneth c. Laudon & Carol Guercio Traver, 2010). In other words, E-commerce refers the way of doing business using digital information thru Internet and Web. It facilitates the transactions between companies and costumes in a real...