Africa’s Emerging Tv

AFRICA’S EMERGING TV
INDUSTRY
UNDERSTANDING A RAPIDLY DEVELOPING REGION AND MARKET

18 JUNE 2008

DISCOP
AFRICA
2:
NAIROBI
16‐18
SEPTEMBER


Setting the Stage
•  53 African Countries, 48 inSub-Saharan
Africa
•  Total African population: 977,112,248
–  Largest populaiton: Nigeria w/ 146,255,312
–  Smallest population: Seychelles w/ 82,247

•  33% of Africans are between 10 and 24years of age…3% are over 65
DISCOP
AFRICA
2:
NAIROBI
16‐18
SEPTEMBER


One big country?
•  Thousands of ethnic groups
•  An estimated 2000 languages
•  Official languages include:
–  English –22 countries
–  French – 21 countries
–  Arabic – 12 countries
–  Portuguese – 5 countries
–  Swahili – 3 countries
DISCOP
AFRICA
2:
NAIROBI
16‐18
SEPTEMBER


Africa’s Official LanguagesDISCOP
AFRICA
2:
NAIROBI
16‐18

SEPTEMBER


Economic Growth
•  The average GDP in all 53 African countries
is 5%
•  Angola and Equatorial Guinea have the
highest GDP growth on the continent, at16.7% and 12.4% respectively.

DISCOP
AFRICA
2:
NAIROBI
16‐18
SEPTEMBER


Internet
Use

•  51,193,100

Internet
users
in
Africa,
i.e.
5.2%

of
the
population

• Nigeria
tops
charts
with
10M
users

•  Morocco
has
the
most
Internet
users/capita

on
the
continent
with
21%

•  Between 2000-2008 # of Internet users
grew by 1,100%
Sources: DISBOOK AFRICA REPORT 2009 and www.internetworldstats.comDISCOP
AFRICA
2:
NAIROBI
16‐18
SEPTEMBER


Mobile
Use

•  266,602,260

mobile
subscribers
in
Africa,
i.e.

27%
of
the
population

•  Highest
in
South
Africa
and
Nigeria,
both
with
over
40M
subscribers.

•  Gabon:
79%
mobile
phone
density

•  2003‐2008
48%
average
annual
growth

Source:
DISBOOK
2009
and
‘’Africa:
Region
Soars
in
Mobile
Growth
With
Troubling
Contradictions,’’
allafrica.com
14
May
2008

DISCOP
AFRICA
2:
NAIROBI
16‐18
SEPTEMBER


TV in Africa
•  There are a total of 55,583,440 TV
households in Africa
–  9,000,000
in
South
Africa
and
6,900,000
in
...