Carnival Cruise

Carnival Cruise Line Case

1. What global forces have contributed to the growth of the cruise-line industry?

* Low taxes in the places where the ships register
* Less restrictivelabor laws where Companies register
* Promoting the idea of the “Fun Ship” vacation, which is designed to be a little less formal and luxurious than the traditional ocean liner.
* Shoreexcursions allowing people to visit several attractions all over the world

2. What specific steps has Carnival Cruise Lines taken to benefit from global social changes?

* Carnival increased thenumber of ports due to the large number of flight cancellations after the 9/11 incident
* The possibilities to speak with any crew member in English but knowing that there will also be membersspeaking your language

3. What are some of the national differences that affect the operations of cruise lines?

* Port fees wherever they anchor
* Own or have arrangements with tourcompanies at ports of call

4. How might cruise lines increase sales to people outside the United States?

* By increasing the number of ports from which the ships depart

5. What threatsexist for the future performance of the cruise-line industry and, specifically, of Carnival Cruise Lines? If you were in charge of Carnival, how would you (a) try to prevent these threats from becomingreality and (b) deal with them if they were realized?
* Political Issues: be aware of the laws, consider the possibility of changing destinations if there are more severe issues
* HealthIssues: not allowed to enter the boat with food or food out of the boat. Also, medical check ups are mandatory for every passenger who enters in the ship
* Economic Issues: offer attractive andeconomic packages, specially when crisis is affecting economy
* Weather: changing destinations and tracking future natural phenomena

6. Discuss the ethics of cruise lines regarding the...