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Publicado: 1 de diciembre de 2012
effective homepage
As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers willdigest and act on your business message. Below we’ve identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel.
the anatomy of an
1. thebasics
logo
Tasteful sizing and placement of a logo is essential for any good homepage. Logos should be able to quickly communicate your company’s ethos and personality to users both new and old.It doesn’t matter what kind of website you visit, you’ll notice that nearly all well-designed homepages contain the following elements.
search capabilities
search
Adding search functionality toyour site helps to reduce the number of links (and declutter the layout in general). For certain kinds of websites (ecommerce, etc.) the search element may be the most important aspect of your site.home
products
about
contact
content & copy
While copy shouldn’t be the primary focus of your homepage, it can be important for SEO and accessibility reasons. Take this into accountwhen designing your homepage. Try to keep things clean and clutter-free. Consult a SEO professional if necessary.
navigation
A homepage should function (in part) as a rendezvous point for userswho’ve lost their bearings and can’t find what they need. The homepage shouldn’t be a sitemap. Rather, it should simply guide the user to the most important sections of your website.
click herebranding considerations
Brand recognition is less important for returning visitors. Some websites (such as Facebook) believe that their members are aware of who they are and so they don’t push theirbranding as powerfully for users who have logged in. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site.
2. the...
As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers willdigest and act on your business message. Below we’ve identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel.
the anatomy of an
1. thebasics
logo
Tasteful sizing and placement of a logo is essential for any good homepage. Logos should be able to quickly communicate your company’s ethos and personality to users both new and old.It doesn’t matter what kind of website you visit, you’ll notice that nearly all well-designed homepages contain the following elements.
search capabilities
search
Adding search functionality toyour site helps to reduce the number of links (and declutter the layout in general). For certain kinds of websites (ecommerce, etc.) the search element may be the most important aspect of your site.home
products
about
contact
content & copy
While copy shouldn’t be the primary focus of your homepage, it can be important for SEO and accessibility reasons. Take this into accountwhen designing your homepage. Try to keep things clean and clutter-free. Consult a SEO professional if necessary.
navigation
A homepage should function (in part) as a rendezvous point for userswho’ve lost their bearings and can’t find what they need. The homepage shouldn’t be a sitemap. Rather, it should simply guide the user to the most important sections of your website.
click herebranding considerations
Brand recognition is less important for returning visitors. Some websites (such as Facebook) believe that their members are aware of who they are and so they don’t push theirbranding as powerfully for users who have logged in. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site.
2. the...
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