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Publicado: 27 de octubre de 2012
Facebook Posts Largest Single-Day Gain.
By SOMINI SENGUPTA
[pic]Robert Galbraith/ReutersMark Zuckerberg, the chief
In an earnings call with financial analysts on Tuesday, Mark Zuckerberg,Facebook’s chief executive, talked not about changing the world, but about making money. He talked a lot about making money — through ads, through commerce and, crucially, through the mobile phone. And hepresented numbers that signaled his company was increasing profits faster. On Wednesday, Wall Street seemed to hear the message. Facebook’s stock price soared byabout 19 percent, closing at $23.23. It was the biggest single-day gain in the stock’s nascent history. The ascent was as sharp as the fall. Facebook shares had lost half their value since thecompany’s ambitious public offering in May. The swing suggested what a conundrum Facebook can be toWall Street. It is not a conventional business. It has a billion users, but its principal stream of revenue comes not from directly selling them goods and services, but by offering marketers a chanceto target tailored advertisements to them, based on what they reveal about themselves. Revenue growth had slowed in the first two quarters.But the third-quarter numbers showed that the company was keeping pace, growing by 32 percent. Crucially, the numbers showed that of the roughly $1 billion that the company took in from advertising — itsprincipal revenue source — 14 percent came from showing ads to Facebook users on mobile devices. The challenges involved in the world’s shift to mobile computing is roiling the tech industry, andFacebook is no exception; six out of 10 of its users log in on their smartphones. Facebook still trails Google in online advertising, both on desktop and mobile. Analysts say that like Google,...
By SOMINI SENGUPTA
[pic]Robert Galbraith/ReutersMark Zuckerberg, the chief
In an earnings call with financial analysts on Tuesday, Mark Zuckerberg,Facebook’s chief executive, talked not about changing the world, but about making money. He talked a lot about making money — through ads, through commerce and, crucially, through the mobile phone. And hepresented numbers that signaled his company was increasing profits faster. On Wednesday, Wall Street seemed to hear the message. Facebook’s stock price soared byabout 19 percent, closing at $23.23. It was the biggest single-day gain in the stock’s nascent history. The ascent was as sharp as the fall. Facebook shares had lost half their value since thecompany’s ambitious public offering in May. The swing suggested what a conundrum Facebook can be toWall Street. It is not a conventional business. It has a billion users, but its principal stream of revenue comes not from directly selling them goods and services, but by offering marketers a chanceto target tailored advertisements to them, based on what they reveal about themselves. Revenue growth had slowed in the first two quarters.But the third-quarter numbers showed that the company was keeping pace, growing by 32 percent. Crucially, the numbers showed that of the roughly $1 billion that the company took in from advertising — itsprincipal revenue source — 14 percent came from showing ads to Facebook users on mobile devices. The challenges involved in the world’s shift to mobile computing is roiling the tech industry, andFacebook is no exception; six out of 10 of its users log in on their smartphones. Facebook still trails Google in online advertising, both on desktop and mobile. Analysts say that like Google,...
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