Informe De Ingles
Páginas: 2 (442 palabras)
Publicado: 13 de marzo de 2013
Boulevard
Brand BLVD of LIDER I believe myself in 2003, presented to its clients its new clothes collection, by means of a spectacular parade of fashions of the season autumn-winter, animated bythe actress Cristina Tocco and with the participation of outstanding national models.
Boulevard is a trademark of lider.
has products such as pants, skirts, jackets, shirts, etc..
alsohas accessories such as belts, hats, bracelets, etc..
Customer Profile
* Men and Women.
* C3- d Social economic level.
* Between 15 – 45 years old.
these women are housewives.
They alwayswant to save.
Look for quality and cheap products.
F.O.D.A.
Strength: BLVD includes all type of clothes, shoes, clocks, bracelets, sneakers, articles of accessories, as much for men as women.Opportunities: It lies down to have much more economic prices in comparison to the great stores.
Weakness: BLVD is little in their publicity since it was sent in the 2003, also BLVD is not well-known bytheir name, is well-known like the LIDER clothes, which affects much to the mark.
Threats: LIDER aside from BLVD brings foreign collections, example: Selena Gomez with its clothes launching in the2011, thus BLVD lowers its sales and loses popularity within LIDER.
Competitors
Marketing Mix
Product: Worn clothes and describe for the men and the women. The line of occasional, formal clothesand in fashion of LIDER.
Price: This depends on product but the economic cost is of $ 3.990- and most expensive it is of $ 20.000-. (clothes and footwear).
Place: It is in all the supermarketsLIDER throughout the country.
Promotion: BLVD is not a brand that makes promotions, only made publicity in the launching of their brand that were in the 2003 (Spot), but even so always this remodelingclothes following the stations of the year.
Extencion of The Brand
BLVD extended and coat new line of clothes for the robust people but or people “XL”, to LIDER with their new articles was to...
Brand BLVD of LIDER I believe myself in 2003, presented to its clients its new clothes collection, by means of a spectacular parade of fashions of the season autumn-winter, animated bythe actress Cristina Tocco and with the participation of outstanding national models.
Boulevard is a trademark of lider.
has products such as pants, skirts, jackets, shirts, etc..
alsohas accessories such as belts, hats, bracelets, etc..
Customer Profile
* Men and Women.
* C3- d Social economic level.
* Between 15 – 45 years old.
these women are housewives.
They alwayswant to save.
Look for quality and cheap products.
F.O.D.A.
Strength: BLVD includes all type of clothes, shoes, clocks, bracelets, sneakers, articles of accessories, as much for men as women.Opportunities: It lies down to have much more economic prices in comparison to the great stores.
Weakness: BLVD is little in their publicity since it was sent in the 2003, also BLVD is not well-known bytheir name, is well-known like the LIDER clothes, which affects much to the mark.
Threats: LIDER aside from BLVD brings foreign collections, example: Selena Gomez with its clothes launching in the2011, thus BLVD lowers its sales and loses popularity within LIDER.
Competitors
Marketing Mix
Product: Worn clothes and describe for the men and the women. The line of occasional, formal clothesand in fashion of LIDER.
Price: This depends on product but the economic cost is of $ 3.990- and most expensive it is of $ 20.000-. (clothes and footwear).
Place: It is in all the supermarketsLIDER throughout the country.
Promotion: BLVD is not a brand that makes promotions, only made publicity in the launching of their brand that were in the 2003 (Spot), but even so always this remodelingclothes following the stations of the year.
Extencion of The Brand
BLVD extended and coat new line of clothes for the robust people but or people “XL”, to LIDER with their new articles was to...
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