Ingeniero - Mba

Key Action points, Venezuela Nov 22nd / 23rd 2010


|Action |Who |When |
|1.Channel Expansion | | |
|Full channel review to be available and presented to CRDFebruary 2011 |EM |Feb 2011 |
|Profit per sku, P/L by retailer, competitor benchmarks to be assessed. Appropriate SOS targets |EM |Feb2011 |
|to be calculated. | | |
|4. Sales Management| | |
|SF Net to be finalised end Nov, and 3 month trial period Nov-Feb. Decision early March if tobe|EM |End Nov |
|Americas conference showcase. | | |
|6. Detailing /Pharmacy HCP Activity | | |
|Segment pharmacy clusters around priority GPs|EM |End Jan 2011 |

BOSQUEJO ACTIVIDADES A SER DESARROLLADAS

1. Channel Expansion
Full channel review to be available and presented to CRD February2011
- Entendimiento del compliance y regulaciones venezolanas con respecto al expendio de productos OTC en canales diferente al farmacéutico.
- Una vez entendido los límites y potencialescanales, entender sus particularidades, necesidades y oportunidad de negocio.
- Investigar el GTM (go to market) más adecuado a las características, costos y alcance de estos nuevos canales...