Ingles

La publicidad
A) advertising: is a kind of impersonal communication faid bay an advertiser or sponsor who use the media to inform the public or the market about products or services.
B) It`sany method of making know that products or services are for sale.
C) It´s a promotion. Any means of promoting the sale of products or services.

Elements or methods used to class fy advertising.1) According the functions
2) According the public
3) According the advertiser
4) According the medium

Advertising according the functions we have
A) advertising of productsB) institutional advertising
C) primary advertising
D) selective advertising
E) advertising of direct action
F) advertising of indirect action
G) commercial advertising
H)non commercial advertising

a) adv. Of products informs the public or market about products, services and producers is tries to sell products or services.
b) Institutional advertising isdesigned to create a positive attitude or opinion about the sellers. It promoters the organization instead of selling things.
c) Primary advertising: promotes the consumption of generic products likemeat, milk, eggs, vegetables, etc.
d) The selective advertising tries to promote the consumptions of particular or specific products or services.
e) Advertising of direct action promotes thesales of products or services to get a rapid demand or answer in the market. It is for limited periods.
f) Adv. Of indirect: action is designed for sales during long periods it informs about theexistences, benefits, price and places where to get the products.
g) Commercial advertising promotes products and services to obtain economic benefits
h) Non commercial advertising is supportedby organizations without economic benefits like governments, hospital, scientific, institutions, etc

Advertising classification

1) According the functions.
2) According the public...