Negociadiora

SHOUTOUT TELECOMMUNICATIONS

Marketing Research Project Plan

Assessment Activity

Executive Summary
Mobile Internet has become in a faster and easy way to connect people from all over the world. Australia´s market is very persuasive especially for young person which is the most sizeable target market segment. Because of that we know exactly how to help them to find the very best mobiledeals.
When people want to get a new phone, you ask a few friends, go around a few stores and then just get something that catches your fancy without thinking very much about the plan and features you are getting. Even if you want to compare plans and deals from different carriers, it´s not easy. As ShoutOut we turn the problem on its head. Once we know how you use your phone, the system runsthat information through every eligible plan in our database to find out which ones work best for you.
In this project we are going to determine according to customer´s information, what the perceived best is and worst feature of each carrier.

Objectives
ShoutOut Telecommunications’ primary corporate objectives are:
* To have the best and most responsive customer service by year-end Year1
* To become the market leader reselling offers and plans for Optus, Vodafone and Telstra

TABLE OF CONTENTS
Pag
1. Research policies and procedures...............................................6
2.1 Reliable and validdata..........................................................6
2.2.1 Experiments...............................................................6
2.2.2 Survey.........................................................................6
2.2.3 Interview....................................................................6
2.2.4 Observations..............................................................62.2.5 Customer analytics system........................................7
2.2 Privacy guidelines and ethical, national considerations.......7
2.3.6 Ethical and National legislation.................................7
2.3 Captured data........................................................................8
2.4.7 Focusgroups..............................................................8
2.4.8 Customs research blogs.............................................8
2. Project Plan..................................................................................8
3.4 Method of research to conduct.............................................8
3.5 Plan to be detailed................................................................93. Resources....................................................................................9
4.6 Resources to conduct research............................................9
4.7 Key stakeholders..................................................................10
4. External consultants and service providers...............................10
5.8 Requirements andexternal consultants..............................10
5.9 Selecting external consultants and service providers.........11
5.10 Process to contract consultants or providers......................11
5. Managing the research.............................................................12
6.11 For the frontline research staff...........................................126.12.9 Organisational..........................................................12
6.12.10 Privacy......................................................................12
6.12.11 Ethical......................................................................12
6.12 Performance of external consultants..................................13
Appendix
Conclusion

Introduction...