New Marketing Trends

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Mercadotecnia analítica |
New Marketing Trends |
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[Cuadro CQA de las nuevas tendencias de mercadotecnia. |
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New marketing Trends |
The things that you knowabout the topic | The things that you want to learn about it | The things that you ( I ) have already learnt |
Actually, I don´t know too much about the new marketing trends. I know the basics of thesubject. The marketing mix and the 4 Ps of marketing. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing aproduct or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. The 4Ps are: * Product (or Service)* Place * Price * Promotion I also know something about the 4Ps. The traditional Marketing mix is a 4 P’s model and is business oriented. The 4 C’s model of marketing on the other hand is moreconsumer oriented. Because of its focus on consumers, the 4 C’s model is mainly used for Niche Marketing. However, just like the traditional marketing mix, it can also be used for mass markets. Thefour variables in the 4 C’s model are 1. Consumer 2. Cost 3. Convenience 4. CommunicationI´m not quite sure about it but, I think that the SWOT analysis method is related with this topic.Anyway, The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses,Opportunities, and Threats. The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. | Since I don´t know toomuch about this issue, I´d like to learn what the new marketing trends are about. | Holistic Marketing is a term used to describe a strategy that enables you to look at your marketing efforts as a...