Penetracion De America Movil En El Mundo

SEMINAR IN MARKETING MANAGEMENT

WRITTEN MARKETING PAPER

MARCO PAZOS

History
Claro is the brand of a mobile phone company owned by America Movil, founded in 2000, is a Mexican telecommunicationscompany with presence in 18 countries in America, with over 200 million users and is currently the fourth largest telecommunications and more important in the world. Its main shareholder and owner ofGrupo Carso, the Mexican businessman Carlos Slim Helu of Lebanese origin, considered as the richest man in the world.
This company was founded after selling the rights to use cell phone, cable TVand other international assets owned by Telefonos de Mexico, Telmex.
In America, America Movil has the prepaid cell phone company Tracfone Wireless, which operates under the Mobile Virtual NetworkOperator system.
Also part of America Movil's Claro mobile phone company, which has subsidiaries in countries like Brazil, Colombia, Peru, Chile, Costa Rica, Ecuador, Honduras, El Salvador, Nicaragua,Guatemala, Puerto Rico, Dominican Republic, Argentina, Paraguay , Uruguay and Panama.
Market share (December 2011):
Mexico: 65.678 million
Brazil: 60.380 million
Colombia: 28.819 million
Argentina,Paraguay and Uruguay: 20.744 million
United States: 19.762 million
Costa Rica, Panama, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua and Dominican Republic: 18.524 million
Ecuador: 11.057million
Peru: Approx. 9.254 million
Chile: 5.537 million
241.755 million wireless customers overall
Countries in which no presence in the Americas: Aruba, Bahamas, Belize, Bolivia, Canada, Cuba,Greenland, Guyana, Haiti, Suriname, Trinidad and Tobago, Venezuela and some Caribbean islands including dependents of Guadeloupe and Martinique.

Marketing Process
In the case of Ecuador, as seen in thegraph, the company Porta was the owner of the phone company until 2002, when it sold 80% shares to America Movil company, but Porta continued to maintain their corporate image, in the span of 7...