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Páginas: 13 (3123 palabras) Publicado: 12 de abril de 2012
Introducción
¿Por qué la Web 2.0 es importante para los líderes de negocios el concepto de Web 2.0 como la base para la última generación de aplicaciones web, ha recibido mucha prensa últimamente. Si bien no puede tener plenamente a la altura de su bombo, sin embargo, ya está empezando a cambiar la forma en que los ejecutivos de Recursos Humanos (HR) y la formación se incluyen acercarse a lagestión del talento. Las filosofías y las tecnologías de la Web 2.0 la evolución de recursos humanos a las organizaciones una forma de abordar de manera proactiva las realidades que han sabido por mucho tiempo: que la productividad de la gente verdadera requiere de la colaboración informal y el intercambio de conocimientos entre los equipos, y que el conocimiento organizacional verdad rara vez siguelas líneas tradicionales de gestión. Web 2.0 también proporciona la mentalidad necesaria para crear el tipo de entorno en el que las generaciones más jóvenes de los trabajadores esperan trabajar: una comunidad empresarial vinculado.
Key Web 2.0 concepts
There are three important concepts underlying Web 2.0 that can play a vital role in your company’s ability to take better advantage of theinformal interactions that drive productivity, learning, and innovation:
1. User-generated content,
2. Collective intelligence, and
3. The social networking that brings it all together.
User-generated content is typified by information resources such as Wikipedia or YouTube.com. On these web sites, user-generated content is everything: take away the users, and there is no content. The community –not some individual author – creates the content; contributes it; governs it by determining its accuracy, usefulness, and relevance; and the community’s collective wisdom ensures that the resource is updated as needed.

Collective intelligence describes how the grouping of opinions, observations, or impressions – if collected in a way that does not introduce bias – leads to better information.For example, if 100 individuals are asked to estimate how many jelly beans These are the concepts at play on sites such as Amazon.com
or Netflix, which allow users to make more informed decisions based on recommendations and behavior of others (the “people-who-liked-this-movie-also-like-this- movie” concept). Collective intelligence is a fundamental strength of a site like Wikipedia: Millions ofusers who are continuously reviewing a large number of entries can be even more accurate than the small group of experts that edits traditional encyclopedias. The success of this site also shows the power that comes from mixing user-generated content with collective intelligence. In a learning situation, the collective intelligence of learners can help organizations determine what formal learningand which informal contributions from experts actually help their people learn most effectively. In collective intelligence scenarios, the simplicity of the process (for example, a simple point and click on a number of stars to contribute a rating and a high volume of responses are the drivers of success.

Social networking refers to the growing number of online communities of people who shareinterests and activities, or who are interested in exploring the interests and activities of others. Social networking has –produced powerful new ways to communicate and share information because it creates a critical mass of people who are able to easily connect and share information with one another and who understand enough about each other to trust in the collective intelligence they generate.The need for a connected corporate community
The Web 2.0 concepts we have described originally came to life on the consumer Internet; and no group of consumers has been more active in driving them than your youngest generation of workers. These 18 to 26 year-old “Millennial Generation” employees are accustomed to being online almost continuously; Facebooking, texting and blogging from their...
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