Straman

STRATEGY OBJECTIVES

The Company plans to further strengthen its position and increase its market share in the business. The Company intends to achieve this by pursuing the following strategies:* Increase product awareness (The Company conducts promotional activities with the objective of making the customers aware of the Company’s products and its benefits)

* Increase marketpresence (The Company intends to increase market penetration by securing placements in dealers that are not yet selling its distribution products. It also aims to further increase the share of its productsthat are being sold by dealers.)

* Improve customer and market knowledge (The Company intends to teach our customers on the use of the latest products and technology thru farm trials, seminars,etc.)
* Expansion of market share (The Company intends to expand its market share in the distribution business by venturing into retailing its distribution products.)

* Expansion anddiversification to operations related to the existing business (it is worthy to note that the Company intends to expand operations in other agriculture related industries like livestock farming operations.There are four main farm projects in which the Company is venturing: a) Hog Breeding (piglet production); b) Hog Growing (Hog production); c) Broiler breeding (production of eggs for hatching ofchicks) d) Broiler Growing (Broiler production)

Summary Financial Information
in the following table has been derived from the
Company’s audited financial statements for the fiscal years ended 31December 2011, 2010 and 2009

KEY PERFORMANCE INDICATORS
The Company’s top five (5) key performance indicators are listed below:

For the year endedDec. 31, 2011 Dec. 31, 2010 Dec. 31, 2009 Dec. 31, 2008
Audited Audited Audited Audited
1....