Tips para optimización seo

TIPS PARA OPTIMIZACION SEO

Part 1: The 6 Critically Essential On-the-page Search Engine Optimization Factors
There are two main areas that search engines consider when they're deciding how to rank your page:
The first is the stuff you have on your page and how relevant that is to what people are searching for. We call these on-page factors. The good thing with these is that you can optimizethem pretty easily... it's simply a case of editing your website.
The second thing the search engines look at is how popular your site is on the internet. How many other sites are linking to you? Do you have big, important sites linking to you? What text do they use in your link? These factors are called the off-page factors. (We'll talk about these in the next lesson.)
In my experience theoff-page factors are more important than the on-page factors in determining your rankings, but on-page factors are still important. You're unlikely to get to the #1 spot in Google purely because of your on-page factors, but they could mean the difference between being on page 5 or page 1, or being ranked 1st or 5th on page 1, so that's still pretty important.
Below are the 6 critically essentialon-the-page search engine optimization factors:
#1: Include the keyword phrase that you are optimizing for in your tags.
tags indicate the title of your webpage. Your title doesn't actually appear in the main part of your page, but it does show up at the top of the browser window, and the clickable text that appears at the top of your search listing in the search engines. It's really importantthat your tags contain the keywords that you're optimizing that particular page for. It gives the search engines a strong clue as to what your page is about.
For example:
If you have written an article about how to stop a dog from digging, then the title of the page could be: How to stop a dog from digging | Stop Dog Digging.
Note how I used the | separator to add in some extra keywords: this isa nice, natural way of doing it.
Another example: This time for an article targeting the keywords: World of Warcraft Mining Guide. Simply make the title of the page World of Warcraft Mining Guide.
I know this sounds very obvious, but if I had a dollar for every time I saw a page called "Page 1", "Untitled Document", or "New Page"...
#2: Include the keyword phrase that you are optimizing for inyour tags.
H1 tags are like headlines in a newspaper: The search engines read them first to find out what your page is about. If the search engine spiders find your important keywords in your tags, your page will be seen as more relevant for that search term.
Unfortunately many people don't use H1 tags on their sites because the default styling of an H1 tag is rather big and ugly. In realityit's very easy to style these tags with CSS so that they look good in your site AND capture the attention of the web spiders.
#3: Include the keyword phrase in your first 50 words (not counting header tags)
Many search engines pay more attention to the first 50 words on your page than to the rest of your content, so make sure that you've included your keywords at least once within the first 50words (not including your headings).
#4: Include your keyword phrase at least once every 100 words in the text of your page. (ie. Keyword density at least 1%).
The days of appealing to the search engines by "keyword stuffing" your webpage are long gone, but you should still ensure that your keywords appear a few times in the course of your page. I recommend somewhere between a 1% and 4% keyworddensity. Don't go any higher than this, or your site will look like a spam site to the search engines, and may be penalized. You can analyze the keyword density of a page in Traffic Travis, under the Page Analysis » Words & Links tabs.
#5: Include your keywords in your internal links
You might have heard of "Google bombing", where many people link to a certain page using certain text and boost...