Vocabulario Tecnico De Inglés Para Marketing

MARKETING
to act on the price
after-sales activities
after-sales service
assisted brand identification
to be competitive
to be out of stock
behavior pattern
blind product test
brandequity
brand extension
brand loyalty
brand positioning
brand preference
brand range
brand strategy
brand switching
brand value
branded product
buy for fun
buying frequencybuying habit
buying motivation
call planning
cannibalization
cartel price
case history
cash and carry
certificate of guarantee
chain of retailers
cluster analysis
commercial strategycompetition
competitive advantage
competitive products
competitiveness
market penetration
market potential
market research
market segmentation
market share
market size
marketsurvey
market test
marketing goals
marketing mix
marketing plan
marketing techniques
mass-market product
maturity phase
memory research
merchandiser
minimarket
mission
multipackniche strategy
one-stop shopping
open question
own brand products
panel - consumer panel
parallel import
penetration index
perceived quality
pilot scheme
pilot shop
pilot surveypoint of sale (POS)
position
positioning
potential market
premium price | competitor
competitor profile
consumer association
consumer panel
consumer survey
convenience goodsconvenience store
corporate identity
corporate image
cost per call
cost per contact
coverage
customer loyalty
customer satisfaction
customer service
cut-throat competition
demand andsupply curve
demand components
department stores
discount superstores
display material
distribution
distribution chain
distribution channel
distribution cost
distributor
domesticmarket
driving effect
economic model
empirical research
entry barriers
excess of supply
exhibition - show
exhibition stand
exit barriers
prestige product
price-sensitive buyers...