Tourism Policy CA1:
EU Traveller`s Rights.
To begin this essay on the European Commission (EC), we must first know what is the European Commission, one simple definition is given in Wikipedia, "The European Commission is the executive body of the European Union. The body is responsible for Proposing Legislation, Implementing Decisions, upholding the Union `s treaties andthe general day-to-day running of the Union ....". Another one more complete is given by the University of Zaragoza "Is the main EU`s executive ... is the institution driving the activity of the European Union, the core of the functioning of the European Communities. Community institution is closer to defending the interests of the European Union as a whole against the individual interests of membercountries. Their main concern is to defend the interests of European citizens. Its features and functions conferred upon it by treaties which make it more forces driving European integration. "
With these two definitions we can get a clear idea of what it means for Europe and all the European`s member countries this Comission. This institution is a key to all citizens of the European Union asit is this that protects the rights of European citizens.
There is not a need for European Comission to promote the rights of passengers in the European Union, it is their duty, show and teach all citizens the rights that they have, including people with disabilities when they travel, whether by train plane or boat, in order to defend against large trucking companies that sometimes people tryto exploit.
As read on the website www.ec.europa.eu /passenger-rights we see that the main strategy pursued by the European Comission`s is the main information dissemination on the Internet, a medium which is currently used by most citizens of the European Union, a good idea in my opinion, it is easily accessible and usually no one reads the official government bulletins.
On thewebsite, at the bottom left, part of the information on passenger rights are set aside for promotional campaigns in countries of the EU, events and press, this being a great idea, and informs people of the campaign is doing at this time the European Comission`s.
In the link "Campaings", we can see "Campaings Low Resolution", "Campaings High Resolution" and "Logo Low & High Resolution", entering inthese links we are afraid that all the posters promotional campaigns on passenger rights in the European Union.
In the link "Events", we can see the upcoming events that will be performed, in this case it was the May 12, 2010 with the topic "ITS Conference 2010 - Intelligent Road Transport in Europe - Putting the Comission` s Plan Into Action".
And finally, the section of the press, inwhich we can view all items related to transportation in the European Union in recent months, the information is always available in several languages.
These are the main strategies used by the European Commission web page, so we can say that the website focuses on campaigns, events and press.
In this next sectio we will analyze the web site ec.europa.eu/passenger-rights from a user`sperspective, so I use the sub headings given.
The main page shows:
We choose the language that we want and we analyzed the web site:
– Reaching the target market.
Considering the goal of the European Comission the website is very helpful and interesting. It is a very simple and intuitive page from the first time that you enter the website you know exactly where is the information thatyou want. To have the user level is enough to browse the website and clear thinking and orderly.
The website is well published to make it accessible for the wider public because is very simple and very easy to use.
– Design-layout point of view.
The organisation is clarly identified because in the top left corner we can see the logo of the European Commission (flag blue with starts...
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