Análisis De Mensajes En Medios Interactivos

1. Network / Interface Evolution (1945-2010)
* From Arpanet to the World Wide Web
1968 – Augment Project: D. Engelbart workgroup. Groups of subjects exchanging information.
1972 – ARPANET (started in the MIT)
1978 – TCP/IP Protocol Internet
1990 – T. Berners Lee: World Wide Web
2005 – T. O’Reilly: Web 2.0 The user generates content. Internet = Conversation (many-to-many).
2012 –Towards the semantic web/web of things. By 2020, over 31 billion devices will be connected to the Internet.
Today, out of 7 billion people, only 2 have access to the Internet.

* From text to hypertext
1945 – Memex. V. Bush: “Human mind works by association”.
1968 – Augment Project (D. Engelbart).
1965 – Xanadu. Ted Nelson: The text can only be understood as an almost proteiform evolutionarystructure. We think in hypertext. There is no final version of a document. Literature is an evolving system of interconnected documents.
1990 – D. Bolter / G. Landow: hypertext technology + Deconstructionism = Hypertext Theory.

The collaborative web (Wikipedia) makes real the original dream of hypertext pioneers.

* Interface evolution
Interface: “surface that separates two substances”.Metaphors of the interface:

The evolution of interfaces has accelerated in the last 30 years. Even the co-evolution of readers is faster. Web interfaces have also evolved very fast in the last 3 decades.

Timetable
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1960 – J. Licklider: “man-machine symbiosis”.
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1968 – D. Engelbart: graphicinterfaces + mouse. Objective: re-design the conceptual structures to solve complex problem / workgroup. [MS-DOS (1980’s) = alphanumerical interface]
1980’s – Apple Mac / Windows.
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1990’s – Netscape / Explorer.
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1984-2012 – interface evolution and new input/output devices. The design philosophyis the direct manipulation of objects.

The future, now.
* 3D interfaces (videogames, Second Life)
* Input: scanner, microphones, graphic tablets, optical pens, VR gloves, etc.
* Output: 3D printers, etc.
* Input/output combination: touch-screens, VR glasses, etc.
* New generation: multi-touch screen y Sixth Sense (video)
* […]

2. Cybercultures, Hypermediations andMedia Ecology
* Theories of Communication: from broadcasting to many-to-many
Theories of Mass Communication (informational, critical, empiric-analytical, cultural-interpretative, semiotic) were already in crisis before the arrival of the World Wide Web.

2 approaches to new digital media: Critical Continuity (nothing has changed, the media is still controlled by power) vs. Non-criticalDiscontinuity (new digital paradise momento aháa).

Mass-media researchers’ first reaction to new media was to apply the “old theories”. And many theoreticians of the new media can be included in the traditional mass-media paradigms. But others researchers and cybercultural experts have proposed new theories to explain the new experiences (i.e. ludology). New media New theories?

* Talkingabout the (cyber)revolution
Conversations
Origins [60-80’s](hypertext, interfaces, symbiosis) Popularization [90’s] (usability, virtual reality, cyberspace) Academic / Critical movements [late 90’s] (virtual communities) Internet studies (social media, p2p, wiki…).

* From new media to hypermediations
Ten paradigms of the eComunication

* Hypermediations (I): are the symbolicproduction, exchange, and consumption processes that take place in an environment characterized by a large number of technologically interconnected subjects, media and languages ​​.
* Hypermediations (II): grid of remediations, hybridizations and contaminations articulated by digital technology into the media ecosystem.

Mediations vs. Hypermediations (features of the process):

* Media...