Aura

ENVIRONMENTAL

ANALYSIS
– Lucia Bobadilla – Caterim Tunjano – Federico Murcia - Jesús Castilla - John Coy Especialización en Gerencia de Proyectos 2013

ENVIRONMENTAL

ANALYSIS

Monitor,evaluate and spread information to identify opportunities, threats, strengths and weaknesses.

Natural Environment: Environment:
Physical Resources
• Wild life • Climate

ENVIRONMENTALANALYSIS

ENVIRONMENTAL

ANALYSIS Social Environment:
General forces that affect long-term decisions (do not influence short-term decisions) FORCES: • Political (government policy, governmentstability) • • Economica(GDP, unemployment, exchange rate) Socio-cultural (increase of environmental awareness, lifestyle changes and family) • • Technological (IT, brand protection and patents) Ecological(sustainable development, global warm) • Legal (comercial laws)

ENVIRONMENTAL

ANALYSIS Working environment:
Elements or groups that affect directly the company (Industry) • • • • • • • GovernmentLocal comunities Suppliers Competitors Clients or buyers Creditors Employees

IDENTIFYING OF ESTRATEGIC

EXTERNAL FACTORS
PRIORITY OF SITUATIONS MATRIX

•

Identify possible tendences(environmental, working and social).

•

Evaluate probability (low, average or high) that happens.

•

Try to high).

determine possible effects (low or

Possible Entrants
Threat of NewEntrants Bargaining power of complementors

Complementors and/or Governments

Bargaining power of buyers

Industry Rivalry Suppliers
Bargaining power of suppliers

Buyers

Threat of substituteproduct or services

Substitutes

MICHAEL PORTER’S

6 FORCES

STRATEGIC

GROUPS
It let to analyze competitive environments (competitive intensity) clasifying enterprises of an industryaccording to its strategic similarity and resources.

Strategic groups are shaped when the competitors market position is stablished in a draw with vertical and horizontal axes (two wide features), as...