Barbican-Brand-Guidelines

Barbican Identity Guidelines

Contents

Barbican Identity Guidelines

Contents

Barbican Identity Guidelines Core Elements

1–5 Barbican Identity Core Elements 1 Logo 2 Lock-up 3 Grid 4 Typeface 5 Typography
pp. 7—15 pp. 17—25 pp. 27—37 pp. 39—51

pp. 53 — 69

6–11 Barbican Identity Art Forms 6 Theatre 7 Art 8 Film 9 Music 10 Barbican 11 Design examples
XX XX
pp. 73—77 pp. 79—87 pp. 89—95 pp. 97—101 2/3

pp. 103—111

pp. 113—137

Introduction

Barbican Identity Core Elements

Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the Barbican brand instantly recognisable. The following pages guide you through the core elements. They will assist you indesigning and producing compelling communications with a high degree of creative flexibility.

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Barbican Identity Core Elements

1 Logo
Logo introduction
[pp. 8/9]

Logo positioning
[pp. 10/11]

Protecting the logo
[pp. 12/13 ]

Logo colour
[pp. 14/15]

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1 Logo

Barbican Identity Core Elements

Logo introduction

The logo is the most visible element of ouridentity– a universal signature across all Barbican communications. It’s a guarantee of quality that unites our diverse arts programme.

Because the logo is such a recognisable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.

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1 Logo

Barbican Identity Core Elements

Logo positioning

The logo is always supplied as a full circle andis set to bleed off the page.

The logo artwork is supplied with crop marks to line up with the edge of the page. Once the logo is in the correct position, remove the crop marks to ensure they do not appear in the final artwork. Logo artworks are available from printdesign @ barbican.org.uk

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1 Logo

Barbican Identity Core Elements

Protecting the logo

To protect the clarityand visual integrity of the logo, it has an exclusion zone. It must always appear legibly on a clear background.

Special case exceptions can be considered by contacting printdesign @ barbican.org.uk

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1 Logo

Barbican Identity Core Elements

Logo colour

The logo colour is flexible, but clarity is always maintained by the use of contrasting colours. The following fundamentalrules will help you achieve optimum definition.

To achieve good definition the logo full-circle must contrast with any background colour. Likewise the word Barbican must contrast with the colour of the logo semi-circle. To maintain visual integrity, depict the name in either black or white or use a colour from your design see pp.113—137

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Barbican Identity Core Elements

Lock-upintroduction
[pp. 18/19]

2 Lock-up

Lock-up typeface
[pp. 20/21]

Lock-up positioning
[pp. 22/23]

Special case lock-up
[pp. 24/25]

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2 Lock-up

Barbican Identity Core Elements

Lock-up introduction

Essential information about the Barbican accompanies the logo. The relationship between these elements and the logo is called the lock-up. It provides the means for consistentpresentation across all media.

The lock-up is a fixed relationship that should not change. This is with the exception of special marketing campaigns and cases such as resident company endorsement pp. 24/25 and marketing initiatives, for example the ‘do something different’ campaign pp. 116/117 To obtain lock-up templates printdesign @ barbican.org.uk

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2 Lock-up

Barbican IdentityCore Elements

theatre film art education dance music

0845 120 7538 Box office www.barbican.org.uk
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Lock-up typeface

The lock-up information is set in Futura Book, which is a weight within our distinctive typeface.

In certain circumstances Futura Book can be replaced with Futura Bold (for example, when the image is too heavy and legibility is an issue)....