Cristianismo Dominicano

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Building Your Business with Facebook Pages

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The Facebook Mission Give people the power to share and make the world more open and connected

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So I created a Page…now what?

Every day, over 150 million people in the US visit Facebook to connect with friends and their favorite businesses, brands and organizations. Creating a Page for your business is the firststep to building lasting conversations with your customers on Facebook. And it’s fast, easy and free!

To get started, download the Facebook Pages Manual and follow the step-by-step instructions for creating a basic Page. If you already have a Page, and want to know more about our recent improvements, visit our Page Upgrade Guide. Next, follow this guide to begin making connections…Your fans arewaiting!

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Maximizing Your Facebook Page:
3 Easy Steps

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Start the conversation Expand your fan base Analyze and optimize

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Start the conversation

ABOUT US Jasper’s is a unique community destination for ultra-premium prepared foods and catering, free-range meats and poultry, organic and local produce, wild seafood, artisan-baked goods, chocolates and beverages.
OURBRAND We offer the very best quality locally sourced products and we take great pride in our personal relationships with both our customers and our purveyors. We’re really passionate about great food, and we LOVE to share our discoveries. Our brand voice? Warm, genuine and inclusive. OUR CUSTOMERS Living in NYC, men and women 24-54, urban, social, love exploring their city and supporting smallbusinesses and local non-profits. OUR GOALS We want to build connections and engage our customers on our Facebook Page, and inspire them to shop in our store at least three times per week.

Your Facebook business Page really comes to life when you engage your fans, and it’s important to remember that many relationships begin when your posts are published to your fans’ News Feeds. Here are sometips for getting started:

Set your strategy
• Know your business What is your unique voice? How can you bring your brand story to life in a compelling, authentic and personal way? • Know your customers Who are they? How will they want to connect with your brand? What content will be important to them and what will engage them? • Know your goals What kind of relationship do you want to havewith your customers? In addition to building your brand, do you also want to use Facebook to drive immediate sales or in-store traffic? Defining and prioritizing your goals will help you create your Page posting strategy.

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Follow best practices for posting
Find the right rhythm Nobody knows your customers like you do, so decide how often they’ll want to hear from you and what content willbest engage them. We’re an urban grocery store that serves lots of busy professionals who shop very frequently for food, so it’s ok to post to our fans every day with interesting content about our specials and featured menu items.

I check my Facebook Page for five minutes right before I open each morning and just after we close. That way, I can respond to any urgent comments or questions veryquickly. People really appreciate it!

Schedule time for Facebook Set aside 5-10 minutes each day to monitor your Page and post updates.

Keep it human Be conversational, personal and authentic. Share video and photos of your business, your community and your customers.
Jasper’s Market Soup’s on tonight! Drop by after 5 pm for a big bowl of squash soup and a Belgian white Jasper’s Market We aresilly for shitakes this week! Our produce buyer, John, recommends showcasing them in a warm quinoa salad with

ale. We’ll throw in warm bread

and scintillating conversation! about an hour ago · Like · Comment · Share 6 8

goat cheese after a quick sauteé.

1 hour ago Like · Comment · Share Rita Fabi and Giselle Schmitz like this. Write a comment…

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