Galletas Lili

COMPANY SWOT
Internal Strengths:
-Stable Financial resources
-Own technology
-Lower costs by being an intermediary
-Respect for the image of the company
-Talent of the flowchart
-MarketingSkills

Internal Strengths:
-Stable Financial resources
-Own technology
-Lower costs by being an intermediary
-Respect for the image of the company
-Talent of the flowchart
-Marketing SkillsInternal Weaknesses:
-Little investment in research and development
-Weak Partnerships with other companies
-Poor market image
-Elevated raw material costs
-Little Company broadcastinternationally
Internal Weaknesses:
-Little investment in research and development
-Weak Partnerships with other companies
-Poor market image
-Elevated raw material costs
-Little Company broadcastinternationally
External Opportunities:
-Market Growth
-Less agressive competition
- Penetration of foreign markets
-Price
-Decrease of sales in substitutes product
-Government support for export-Great diversity and variety in flavors of cookies
External Opportunities:
-Market Growth
-Less agressive competition
- Penetration of foreign markets
-Price
-Decrease of sales in substitutesproduct
-Government support for export
-Great diversity and variety in flavors of cookies

External Threats:
-Income from foreign competitors
-Decrease in the product lifecycle
-Change in theneeds or tastes of the client
-Global economic situation
-Demographic Changes
-External-trade barriers
External Threats:
-Income from foreign competitors
-Decrease in the product lifecycle-Change in the needs or tastes of the client
-Global economic situation
-Demographic Changes
-External-trade barriers

COOKIES SWOT
Internal Strengths:
-Low-fat
-Competitive price
-Nationalistpresentation
-Universality of cookies worldwide
-Company name, logo and slogan
-High quality products
-Non-Chemical-production
Internal Strengths:
-Low-fat
-Competitive price
-Nationalist...