Joomla

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Table of Contents
Introduction ………………………………………………………….…………... 3 Landing Page Optimization ………………………………………………….. 5
So you have a visitor to your site….now how do you keep them there? Here’s 10 tips to reduce your landing page bounce rate. Don’t let your visitors get lost in your online store. Keep them on the right track with the X tips. Your site search feature is the closest thing youhave to a live, 24 hour customer service rep. When you visitors ask it a question, will it answer correctly? Now your visitor is showing interest in your products. What are the best ways to allow them to browse, filter, and sort your product line? Now the selling really begins. Learn how to transform your product pages into lucrative selling machines.

Site Navigation Optimization……………………………………….……… 10 Site Search Optimization ……………………………………………….…… 17 Category Page Optimization………………………………………………… 22 Product Page Optimization …………………………………………………. 30

Shopping Cart Optimization ………………………………………………… 47 Checkout Process Optimization …………………………………………… 55
Learn the tactics that the most effective ecommerce stores use to simplify and streamline their checkout process.

Now that the product is in the cart, the sale is inthe bag, right? Not exactly. Learn the most effective ways to prevent shopping cart abandonment.

Customer Service ……………………………..……………………………….. 64

Bonus

In reality, customer service begins the moment the visitor lands on your site. But what can you do after the sale to win the customer for life?

eCommerce SEO Tactics ……………………………………………………… 72
25 Principles of search engine optimizationspecifically for eCommerce sites.

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Introduction
On average, 3 out of every 100 visitors to an eCommerce store actually make a purchase. In comparison, about 3 out of every 10 visitors to a physical store make a purchase. Does that sound a bit odd to you?

Why do eCommerce stores fail to convert 97% of visitors?
I believe there’s a two part answer to this dilemma. The first reason is onethat eCommerce retailers can do little about: competition. Rather than your competitors being across town or down the street, in the online marketplace they are simply a click away. A website visitor makes very little commitment when they enter your site, and will abandon the effort in a moment’s notice for any reason. The second reason, however, is one that e-tailers can do much about: lack ofcustomer feedback loop.

The Absence of a Feedback Loop

Suppose you walk into a department store and are immediately greeted by a sales clerk. After a few minutes, you notice the poor condition of the store. Products are strewn about on the floor, and the displays are covered in dust. Disappointed, you make a comment to the clerk regarding store’s condition and leave.

“3 out of every 100visitors to an eCommerce store actually make a purchase.”

Now, suppose you visit this same department store’s website. This time, you are disappointed by the online storefront. Products are incorrectly categorized, the site search doesn’t work, and the pages are loading slowly. Frustrated, you leave the site. In both examples, you encountered problems that made you abandon your efforts. However, inthe example of the website, how will the department store ever know why you left? In most cases, they won’t. In an online environment, the lack of face to face feedback from customers causes companies to overlook egregious problems with their websites.

eCommerce Gives the Illusion of Automation

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As you already know, eCommerce websites don’t run themselves. They require every bit as muchwork as a brick-and-mortar storefront, if not more. Unfortunately, many well-known companies don’t realize this fact, and invest very little into properly optimizing their online store.

The Purpose of the eCommerce Roadmap eBook

“The purpose of this book is to share practical, relevant, and effective eCommerce optimization tips.”

The purpose of this book...