Licemciado En Finanzas

SELL IT
Diego de Robles S/N y Via Interoceanica
Quito, Pichincha
sellit09@gmail.com


27/03/09


David Lansdale
USFQ.
Diego de Robles S/N y Via Interoceanica
Quito- Ecuador


Dear Mr. Lansdale,

Has a group ever come up with an idea like ours? Well, we want to be the first group of students to do it. We are going to sell the stuff that the community from USFQ, Cumbaya and Tumbacowant us to sell.

We are students that are currently studying at USFQ, we have the ability to make things work, and this business is not the exception; we will be working as hard as we can to me our business and company succeed. One of our many skills is that we speak more than two languages, as well as good team work.

We hope to make our business and company to be top rated at theentrepreneurial week.

Sincerely yours,



Edmundo Salinas
Christian Marcato
José Ignacio Loza





Table of Contents


I. Executive Summary
The opportunity that we saw with this business came from what we saw at the university. The students have the culture of selling different kinds of products, either they are used or new. The opportunity we saw is to help these students at theentrepreneurial week to sell all kinds of products they want.
Having a stand at the entrepreneurial week will give us the opportunity to sell products like iPods, laptops, cameras, among other kind of stuff. This will solve the offer and demand that the students and people from Cumbaya have.
The target market we are focusing on is the people from Cumbaya, such as the students from USFQ and thepeople that live in Cumbaya and Tumbaco. This business was formed by Edmundo Salinas, Christian Marcato, and Jose Ignacio Loza; 3 students from USFQ with different skills that will make this business succeed.

The amount of capital that we had to use to start this business will cover the rent of the stand and marketing, where we will promote our business, so that the people becomes interested inmaking business with us.
II. The Business
The opportunity we saw with this business is due to the demand and offer at the university. This kind of business has existed for many years now, but it was informal. The students at the university have always been enthusiastic about the idea of selling stuff to other students. The way that they made this happen was by posting different papers around theuniversity campus, they used this type of media to reach the market.
We took advantage of this situation to make this business bigger, so that for 1 week, the students and people from Cumbaya and Tumbaco can show their stuff in our stand. The advantages are that the rest of students will be able to see all this kind of stuff in one place, whether they are used or new.
Due to the fact that thepeople have the tendency, and need to sell stuff, we will solve this situation by putting all the items that people want to sell in one spot at the university. This will be a two- way solution, the people that want to sell their stuff will be able to do it, and the people that want to buy them will be able to do it as well.
The company was founded by 3 students from USFQ; the company’s name isSell It, which describes the main activity, the company sells the different items students and people from Cumbaya and Tumbaco want. The company’s mission is to satisfy the needs of our customers offering a variety of different products, as well as giving good service.
Business Model
Core Strategy:
- Business mission: Satisfy the needs of our customers offering a variety of different products,as well as giving good service.
- Product/ Market Scope: Sell it will be selling the different products that the people bring to our stand, the market we’ll be focusing on is USFQ, Cumbaya and Tumbaco.
- Basis of differentiation: Sell it will be different than the other competitors because of the products it offers, no food, no publicity, no events. It will attract the people to take a closer...