Marketing And International Business

Part 1:
“It may not reach the levels of the Pepsi vs. Coke "Cola Wars" of the 1980s, but the signs of a major skirmish in the making are clearlyvisible in India's food sector.” The Multinational Company Nestle has been seen increasingly activity in his noodle market in India. The noodle market inthis country has been under the power of the Swiss company through its brand Maggi. Maggi noodles brand has dominated the country for decades. However,companies like Unilever, GlaxoSmithKline's Horlicks Foodles or Sunfeast Yippee, are entering in the local market with their own brands.
Part 2:
Anymarketing plan should be accompanied by specific objectives. The resources needed to maintain positive number are vital for achieve introduction, developmentand brand positioning in the local market. These indicators allow us to define the way how to achieve ours goals. The marketing plan should enable usto reach a position to set value. The mix of price and distribution channels is a good combination to avoid lost market share participation. In the endthe final purchase is a decision of the final consumer only. Nestle is a super-powerful company that has almost unlimited resources. From my point ofview, the strategic plan should have received a contingency strategy for the possible emergence of the competition in the market already conquered. Thefinancial cost to recover the lost market share is equivalent to try to recover a lost customer. It is easier and less expensive to make a new one.