Negocios nestle

BUSINESS WITH INDIA
The firm under study is the Nestle Company. The company has progressively undergone revolution from a trustworthy and respected beverage and food company to a trustworthy andrespected wellness, health, nutrition, food and beverage company. Their motto is “Good Food, Good Life”. Their production of wide variety of products has enabled them to be successful in 86 countries.India is one of these countries.
Nestle company has diverse competitive business advantage. To start with, the company has managed to instill trust to their clients through provision of properinformation without biases or prejudices, long history of valuable brands and production of trusted brands which outperform even during tough times. The second competitive advantage of this company is theprovision of high quality products to their clients. This has been achieved through thorough research and product development strategies. The third competitive advantage is well organized Nestlé’sbusiness principles in their management and leadership system. The organization has set core values which allow them to deal with people of all cultures, all geographies and different consumers regardlessof their preferences and complexities.
The company markets the product through the services offered to their customers. They focus on delighting the customers by delivering products which are notnecessarily sophisticated and expensive but those that are perfect and defect less to the consumer. The also have sales representatives who educate the residents on their available products and theirconstituent thus attracting a huge market. The company further markets its products through one on one meeting with their targeted customers to educate them on their health, wellness and nutritionservices which are aimed at transforming raw materials into food materials which have nutritional characteristics as well as good taste.
Nestle’s supply chain management should be responsive to the...