Pepsico

PepsiCo is one of the largest global organizations around the world. I am going to discuss the external factor that influences this company; First, the competition that it has with the Coke brand; the big battle that they have for the market. Further, how the PepsiCo wants get the attention of the clients by huge promotions and commercials, also, Pepsi and Coke tried to have more customers;Second, the barriers that this company found when it trying to invest in different countries and how the politics affect directly the purposes of the business, equally important, how the barriers cultural can affect in the final decision of buy a product, due to the practice of the business damaging the ideologies of the client. Finally, one of the biggest difficulties of this multinationalorganization is the ethical dilemmas, certainly I am going to focus in how PepsiCo tries to improve its quality of product to offer healthy food, furthermore, this company now has more commitment with the environment, and the way it treat its waste. In other words, all this change is due to now the people is focused in their healthy food and the contamination that this organization makes to the planet. Allin all, PepsiCo is a clear example of a global organization and how it must face to big competitors, also the way the politic of another countries control its decisions. In the same way the mind of the customers for the healthy products and the conscious by the environment transform its products.

One of the biggest battles between two major players competing for the top spot in a massive globalmarket are “Pepsi Vs Coke”. “The cola and carbonated beverage industry reaches to virtually all corners of the planet, and the vast majority of the market share belongs to the two giants Coke and Pepsi. With such a huge market and enormous revenue potential in an industry such as this, it is no wonder why the Coke Vs Pepsi competition is so fierce” said Coke Vs Pepsi Website. Of course marketingand Advertising is the most important part in this fight. Certainly, both Coca and Pepsi are smart enough to know that the beverage that we choose may not always be based on taste preference. It may be more subliminal on that. In fact, these two organizations are specialized in people’s sub-conscious emotional and when we buy a cola, the marketing research is what really matter. Naturally when wehave great event like Super Bowl, these two companies tried to have their commercials in there, because, they know that this can play a big role in the product selection whit members of this audiences. As an illustration that how Pepsi obtain the public preference was in the supermarket; where Pepsi put an stand and gave to the possible customers some samples of Pepsi and Coke to compare the taste,the Coke was at room temperature and the Pepsi was cold. The customer’s choice obviously was Pepsi. As has been said, the war between Pepsi and Coke never is going to finish, always is going to have a corner of the planet to conquest and show that they are the best ones. This makes that these two great brands offer products of excellent quality.
The cultural and social barriers for a globalorganization are many. In this case I am going to show one: The Frito-Lay case. “Even before the historic merger between Frito- Lay and Pepsi-Cola, Frito-Lay had a successful business history. It started in 1932 with entrepreneurs C.E. Doolin and Herman W. Lay. During that year, C.E. Doolin sampled corn chips in a Texas café and saw an opportunity for the small chip’s future. He went and purchasedthe corn chip manufacturing company. Doolin then began selling bags of FRITO corn chips, but not from a retailer or a grocery store. Rather, he originally began selling his newly acquired product from 0his Model T Ford. Also in 1932, a man named Herman W. Lay started selling potato chips. He also purchased the manufacturing company and called it the H.W. Lay & Company. In 1961, the two...