Plan de negocios

Business Plan
for:

For the period:

Executive Summary

Table of Contents

Strategic Profile 6
Vision 6
Mission 6
Core Values 6
Organisational Culture 6
Goals and Objectives 6
Business Description 7

Internal Analysis 8
Identification of Skills, Capabilities, Experience & Resources 8
Current Financial Position 8
Skills, Capabilities and Experience 8
TangibleResources 9
Intangible Resources 9
Competitive Advantage 10
VRIO Analysis 10
Explanation of Competitive Advantage 10

External Analysis 11
STEPP Analysis 11
Socio-Cultural / Demographic Factors 11
Technological Factors 11
Economic Factors 11
Political / Legal Factors 11
Physical / Environmental Factors 11
Industry Profile 11
Market Size 11
IndustryGrowth Rate 11
Pace of Technological Change 12
Product / Service Similarities and Differences 12
Economies of Scale 12
Capital Utilisation Levels 12
Industry Domination / Fragmentation 12
Forward and Backward Integration 12
Availability of Skilled Labour 12
Availability of Training Opportunities 12
Trends in Costs 12
Profitability of Industry 12Porter’s Five Forces 13
Threat of New Competitors 13
Supplier Power 13
Customer Power 13
Threat of Substitute Products 13
Rivalry amongst Existing Competitors 13
Competitor Profiles 14
Direct Competitors 14
Indirect Competitors 14
Key Success Factors 18
Industry Foresight 18
Development and Evaluation of Alternative Strategies 19
Strategy Development 19Alternative Strategy 1 19
Alternative Strategy 2 19
Alternative Strategy 3 19
Strategy Evaluation 20
Strategy Selection 21

Legal Plan 22
Business Structure 22
Type of Business Structure 22
Reasons for Selecting Business Structure 22
Steps to Establishment 22
Documentation 22
Ownership 23
List of Owners / Corporate Officers 23
Profiles 23
Insurance25
Regulations and Consents Relevant to Business Location 26
Business Location 26
Ownership / Lease of Premises 26
Regulations and Legislation Applicable to Establishment of Business at Intended Location 26
Legislation, Regulations and Authorities 27
Legal Action Plan 28

Marketing Plan 29
Marketing Goals 29
Marketing Strategy 29
Marketing Goals 29
Target Markets 29Number of Target Markets 29
Characteristics of Each Target Market 29
Positioning Strategy 29
The Marketing Mix 30
Product 30
Promotion 34
Price 36
Place 37
Services Marketing 39
The Marketing Action Plan 41

Human Resources and Operations Plan 42
Current Personnel 43
Operations and Personnel Requirements 44
Opening / Operational Hours 44Forecasted Production and Sales 46
Operational Staffing Requirements 46
Operational Machinery, Equipment and Fittings 46
Office Staffing Requirements 48
Office Equipment, Furniture and Fittings 48
Plan of Production and Office Layout 51
Employee Roster 53
Organisational Structure 54
Job Descriptions 55
Person Specifications 57
Induction and Training 59
The InductionProcess 59
Planned Training and Professional Development 60
Human Resources and Operations Action Plan 61

Financial Plan 62
Statement of Financial Performance Forecast 63
Statement of Financial Performance One-Year Assumptions 63
Statement of Financial Performance Three-Year Assumptions 63
Cashflow Estimate 64
Cashflow Estimate Assumptions 64
Finance Required 65Initial Financial Position at Beginning of the Year 65
Additional Finance Required through the Year 66
Break-Even Analysis 67
Break-Even Analysis Calculations 67
Break-Even Analysis Comments 67
Forecasted Statement of Financial Position 68
Ratio Analysis 69
Profitability Ratio Comments 69
Debt Management Ratio Comments 69
Liquidity Ratio Comments 69
Efficiency...