Presentar Examen

Chapter 3

Out of 13 questions, you answered 7 correctly, for a final grade of 54%.
7 correct (54%) | |
6 incorrect (46%) | |
0 unanswered (0%) | |
0 ungraded (0%) | |

YourResults: |
The correct answer for each question is indicated by a . |
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1 | CORRECT | | There are five generic questions which can help a marketer to understand consumer behaviour.Which of the following questions will not enhance this understanding? |
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| | | A) | Where do they buy? |
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| | | B) | Who is important? |
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| | | C) | How do they buy?|
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| | | D) | When do they buy? |
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| | | E) | What did they wear? |
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2 | CORRECT | | Blackwell, Miniard and Engel described five rolesin the buying decision-making process, which of the following role do they described as ‘the individual with the power and or authority to make the ultimate choice regarding which product to buy’? ||
| | | A) | Initiator |
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| | | B) | Influencer |
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| | | C) | Decider |
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| | | D) | Buyer |
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| | | E) | User |
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3 | CORRECT | | The organisational buying process has two more steps than the consumer buying process. Which of the following steps are not considered as part of consumer buying process? ||
| | | A) | Need recognition |
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| | | B) | Selection or order routine |
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| | | C) | Evaluation of alternatives |
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| | | D) | Purchase |
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|| | E) | Information search |
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4 | CORRECT | | In a consumer buying situation, when a purchase is capable of providing a high degree of pleasure, the factor mostlikely to be affecting levels of involvement is referred to as: |
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| | | A) | Social influence |
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| | | B) | Hedonistic influence |
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| | | C) | Self-image |...