The future of the web

The Future of the Web
By Victor M. Luna (IMBA)

“Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes: it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm.” Peter Drucker The future of the Web is unknown and betteryet, totally unpredictable. What is predictable is that society has entered, as Peter Drucker says in the starting quote, in a constant change “momentum”. Throughout times, history has been evolving in “unpredictable” cycles that have been constant (change-evolution-adaptation-normalization); by the contrary, recent times have been injected with constant innovation, which has changed the paradigm interms of change: Before, change was the exception, now it has become the rule. For most of us it is undeniable that Internet has contributed in the change of the paradigm. The development and propagation of the Web, might have had the same implications as the Industry Revolution in its times, in terms of the creation of new ways of living, and new ways to do business. Other revolutionary movementmight even have lasted for as long as the Internet wave have, or even more, but what internet has done, is to bring people closer, and make information more available than ever, more easy, more rapid, and less expensive than ever before. This innovative trend has been triggered by internet thru all human activities making significant development in all branches of the knowledge. This is why wecan clearly see that Internet has revolutionized everything that we look at: Medicine, advertising, education, sciences, music, travelling, etc… All industries now are looking for new ways to make business in order to be competitive in the global market, in order no to be replaced by another arising “.com 2.0” industry. Who those this revolution benefits? This revolution benefits the consumers thathave more information than ever to make appropriate decisions, that can complain and make sure that somebody in the world is going to listen to them, and that can look for a better option no matter where it is. This is the first time that has been created a medium of communication that can be adapted to be one on one communication with the customer, and that the customer could actually refuse tosee it. Now the power is in the hand of the common users in every part of the World. The acknowledgement of this fact is what is leading the new tendency of the Web 2.0. The fact that users can collaborate to create something better for common wellbeing of society, is the main purpose of all the collaboration technologies that have been arising nowadays. It is clear that this collaboration withoutany control can bring negative aspects in terms of information management, but, as they state very well in the article, with a network so wide and with information so available, the good sources will always prevail, because it will be edited to be more accurate every time. Corporations should take advantage of this new tendency in order to centralize the company’s information inside the company.Also in order to enhance the company’s values and philosophy thru the whole organization Collaborative tools can be very important In the process of innovations because, as it is very well known “two pairs of eyes see more than one” so, if we can align everybody inside the organization, to spread the sense of innovation, this will be like a virus and new ideas will rise to the top, and will beenhanced by the collaboration of

other team members. Also, participants will feel important in the decision process of the company which will be translated into more productivity. In a World where innovation is the rule, managers must be very clever while conducting their companies thru the constant change process. As the World continues to move forward in terms of innovation, what really...