Tortleback

TOURTLEBACK | 27 de marzo
2012
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TOURTLEBACK
“AS COOL AS YOU WANT”

VISION:
Being the bestbackpacks on the market and produce lasting economic and backpacks.

MISSION:
Provide the best, most durable and economical backpacks.

GENERAL OBJECTIVE:
Our general objective is to be the best company in mexico backpacks and be recognized by our low prices and the quality of our product.

SPECIFIC OBJECTIVES:
Is to partner with the Mexican government for our economic and durable bags to takethem all low-income families.

ADVANTAGES:
Cheaper than most of the regular backpacks, juvenile, new and durable.

JUSTIFICATION OF THE PRODUCT:
This product’s invention , it’s really important because we not only can give, things of quality to the medium low class, but also we can help the environment, because not all of our basins will be new, we’ll try to make campaigns, so the people candonate the ones that they’re not using, and we can give them a final destination.

THEORETICAL FRAMEWORK

The origin of the bag pack goes back to prehistory, when the man on the go, this had to portage their few belongings back. The evolution of the backpack has been partner to man's need to carry more increasingly heavy. Wars have been those that have promoted, especially since the eighteenthcentury, the various advances in both materials and shapes and capacities, as the soldier, because the new type of conflict, was to carry on his back all that is necessary for to survive on the front.

But not only in the war also has its beginnings in Babylon and Egypt, where agriculture was the great founder through the collection of grains and fruits are made into a kind of backpack, whichconsisted of several strings that fastened to the body, to facilitate and increase the collection of products. It is good to note that these bags in its beginnings were somewhat uncomfortable, since they are prepared on the basis of mud and dried plants could be heavy and somewhat tortuous in field work.

Today, backpacks are built in a myriad of materials, in order to make these more adaptableto the body and even the daily work.

The wide range of bags has led to such an extent that the divisions that have had these make the mother of other items. Some of them like:

• Luggage Backpacks: Backpacks are developed to accommodate a large number of personal items. The major difference is that with the conventional bag, is that these were added radachines to facilitate transportation.• Backpacks for school: these are backpacks designed specifically to study, since these have a large number of pockets where you can save a lot of help.
• baby carrier backpacks are those which are designed to carry a baby inside, although it should be clear that these packs consist of a single compartment very airy so that the baby has no breathing problems.

• Backpacks craft: These bags areusually made by indigenous people or people who develop this type of practice, are made from natural materials and fabrics that usually represent the region where they were built.

• Backpacks labor: they are made to have a large capacity, thanks to their large sizes, a clear example of these companies are used in messaging. The big difference that preserves these backpacks with conventionalmaterials is that their manufacture is particularly resistant, not to mention the size of the same.

In our company as we are only two partners, Gabriela Vazquez is president and manager Esteban Cueto our work will be supervising the work of marketing, public relations and accounting.

Carretera federal 190 ,local 15 plaza Poliforum.

JUSTIFICATION OF THE SELLING POINT:
IT WILL BE LOCATED IN...