Unos Consejitos Para Fotografía De Mercadeo

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Marketing is anything you do to get your name out there, to show people that what you offer is valuable and interesting.
It’s a simple concept, but can seem maddeningly difficult to do. There are tons of ways to market your photography, and it’s hard to know where to begin. Luckily thereare some simple techniques you can use to get your work in front of your target audience. These are strategies we’ve used ourselves, and found them to be effective in booking more clients. While these techniques are simple, that doesn’t mean they don’t take work. Marketing requires a lot of commitment and effort. You need to focus your energy on creating opportunities for yourself, and if youhaven’t done that before it can be scary. Once you jump in, and get going, you’ll find marketing is less intimidating than you may think; it can even be fun! So let’s dive in, and look at some simple ways to market your wedding photography business!
7 Simple Ways To Market Your Wedding Photography Business | p h oto g r a p h yc o n c e n t r at e .c o m | 2

Most photographers have a blog these days,and that’s awesome. But there’s a difference between blogging, and leveraging the platform to be a marketing machine. See, blogging is a majorly powerful marketing technique, in many ways. First, it establishes your personal voice. You have an opportunity to connect with your audience before they even meet you. There are a lot of wedding photographers out there, and a big part of marketing isshowing what makes you unique. It can be hard for brides to differentiate by photographs alone, especially after looking at dozens and dozens of portfolios. But someone with a personal writing style, and an engaging blog, can really catch their eye. So don’t just post photos, but see blogging as an opportunity to share and engage your audience. Be personable, show who you are, and what you thinkabout photography! You can also use your blog to give potential clients important information. Writing articles that help couples makes you a valuable resource, and establishes you as an authority. This isn’t hard at all, you just have to share tips with them on how to make their photos awesome! It can be articles as simple as:
• Your favourite venue locations • How to prepare for photos with you •Great locations to take wedding portraits • Tips on making a wedding go smoothly

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7 Simple Ways To Market Your Wedding Photography Business | p h oto g r a p h yc o n c e n t r at e .c o m | 3

Sit down, and brainstorm ideas for articles that could help potential clients. These types of posts make your blog different than most, and something that brides will bookmark andshare! Major marketing power! Blogging also lets you show off your most recent work, which is often your best. A portfolio can get old very quickly, but a blog is always fresh. It also lets you show off variety in your work, which can help you stand out in the crowd. There’s a concept known as SEO (Search Engine Optimization), and it has to do with how your site ranks in search engines like Google. Ingeneral blogs do much better for SEO than websites, because they have regular updates. Search engines love new content, so blogs are a great way to get a better ranking. The trick here is that there is no trick. You simply need to post useful content regularly, and your website will jump up the ranks, and help new clients find you! Blogging is especially great if you’re just starting out. You maynot have booked a wedding yet, but that’s no reason not to get blogging. You’ll be able to start building your audience, and getting your work out in front of new people. You might only have a few followers at first, but it only takes one person who needs wedding photos to get you on your way!

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One technique we used that was incredibly effective was to have a blog...