Velez

VELEZ

ABSTRACT
The company Vélez, was chosen because it is a company which over the years has grown and innovated with its leather products, since the Colombia entered the era of globalization Vélez has grown significantly and why we want to focus on the part of its exports which are mainly in: Costa Rica, Ecuador, GuatemalaPanama and Venezuela, also want to explore in one of the methods ofsale which has implemented this great company paisa to travez of franchises. To his see we focus on exports and different shops that are in Venezuela and Ecuador its main markets and conclusion we performed an analysis of how NAFTA affects this company.

INTRODUCTION
Velez is a leather company founded in 1986 in order to meet the needs of leather shoes for the citizens of the world, the motto isif you use leather velez use exclusivity and fashion.
Velez is a company that since its inception has had great reception of their products due to its exclusivity, this has led it to that increasingly more people recognize this brand as one of the best in leather on the market. Today not only Velez has become a producer of leather articles, also has used different strategies as it is thefranchise and the export of its products, velez currently has stores in all Colombia, and also as they have expanded their market to other countries, is present in Venezuela, Ecuador, Guatemala, Panama and costa rica, all these through the franchises, both nationally and internationally, velez also is characterized by the export of its products to the rest of the world. This makes it an exemplary companythat in a little over 20 years successful grow faster.
Then in the next job show as it has been the process of this company throughout the years, with effort and dedication to managed to Excel in this market of the leather and fashion, in so little time.

OPENING PARAGRAPH
For that it is important that velez company to expand to other markets?, because it is a good example of internationalcompany?, does that characterizes velez of other companies international that have the same service I product?.
Velez have a little common market in Colombia as it is the fashion quickly is established as a recognized brand locally by its excellent manufacturing of products such as belts briefcases etc shoes market was in charge in demanding more to this large company why along with this greateconomic opening that I am presenting in Colombia had a good reception by the Latin American markets where the international sales will have a greater weight in their income, so the company with its goal of expansion gives a product unique and exclusive leather where there is no big brands positioned in these markets and a great competitive advantage, this brings us to the second question and is velezhas gone from being a company of two people to one that contains more than 1,500 people and has grown with the passing of international years and its main feature can be acquired through different methods of franchise which allows the beneficiary of the franchise to have different potential to increase their profits, velez is different from the others that their product is limited and exclusive,therefore its quality is of first also its difference is that velez has an experience of over 20 years with your product which is worth too much in a competitive market and its value creation to through its brand has been important for the growth of this.

BODY CASE
VELEZ was formerly accessories leather JR call, this was created and developed by Mr JUAN RAUL VELEZ, who was the person who hadthe great idea of bringing just this successful company. The note needs and demands that had the time changing and unstable market. All this from a good brand with products of very good quality compared to other producers like VELEZ were opening market or already had a certain time in the.
In the months March and April 1980 and as important clients to EL CID and TENNIS were the need to increase...