Administracion Estrategica Charles Hill

An Integrated Approach to Strategy
Running Case Featuring Wal-Mart
Wal-Mart’s Competitive Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart InternallyVentures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9)

Strategy in Action Features
A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum TubeBusiness (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9)

Practicing Strategic Management
Application-based activities intended to get your students thinking beyond the book.

Small-Group Exercises
Shortexperiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management.

Exploring the Web
Internet exercises that require students to explore company websites and answer chapter-related questions.

Designing a Planning System (Chapter 1) Evaluating Stakeholder Claims (Chapter 2) Competing with Microsoft (Chapter 3) AnalyzingCompetitive Advantage (Chapter 4) How to Keep the Salsa Hot (Chapter 5) Developing a Global Strategy (Chapter 6) Comparing Vertical Integration Strategies (Chapter 7) ● Identifying News Corp’s Strategies (Chapter 8) ● Speeding Up Product Development (Chapter 9)

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Visiting 3M (Chapter 1) Visiting Merck (Chapter 2) Visiting Boeing and Airbus (Chapter 3) Visiting Johnson& Johnson (Chapter 4) Visiting the Luxury-Car Market (Chapter 5) Visiting IBM (Chapter 6) Visiting Motorola (Chapter 7) Visiting UTC (Chapter 8) Visiting Google’s Control System (Chapter 9)

Closing Cases
The Best-Laid Plans—Chrysler Hits the Wall (Chapter 1) ● Google’s Mission, Ethical Principles, and Involvement in China (Chapter 2) ● The Pharmaceutical Industry (Chapter 3) ● Starbucks(Chapter 4) ● Nike’s Business-Level Strategies (Chapter 5) ● IKEA—The Global Retailer (Chapter 6) ● United Technologies Has an ACE in Its Pocket (Chapter 7) ● Oracle’s Growing Portfolio of Businesses (Chapter 8) ● Ford Has a New CEO and a New Global Structure (Chapter 9)

Essentials of Strategic Management
Second Edition CHARLES W. L. HILL
University of Washington

GARETH R. JONES
Texas A&MUniversity

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Essentials of Strategic Management, Second Edition Charles W. L. Hill, Gareth R. Jones For my children: Elizabeth, Charlotte, and Michelle Charles W. L. Hill For Nicholas and Julia and Morgan and Nia Gareth R. Jones President: Jonathan Hulbert Vice President/Editorial Director: JackCalhoun Editor-in-Chief: Melissa Acuña Vice President/Director of Marketing: Bill Hendee Senior Acquisitions Editor: Michele Rhoades Developmental Editor: Suzanna Bainbridge Editorial Assistant: Ruth Belanger Media Editor: Rob Ellington Executive Marketing Manager: Brian Joyner Marketing Manager: Nathan Anderson Marketing Coordinator: Suellen Ruttkay Senior Marketing Communications Manager: Jim OverlySenior Content Project Manager: Margaret Park Bridges Art and Design Manager: Jill Haber Senior First Print Buyer: Diane Gibbons Senior Rights Acquisition Account Manager: Katie Huha Text Researcher: Michael Farmer Production Service: Lifland et al., Bookmakers Senior Photo Editor: Jennifer Meyer Dare Cover Design Manager: Anne Katzeff Cover Image: Image Copyright Jonny McCullagh, 2008, used...