Aeropostale Market Introduction To Ecuador

1. Market Introduccion
a. Description
Aeropostale Ecuador is a marketing plan which is specified as one of the brands of clothing, accessories and various items for children and youth with highersales projection.
Aeropostale is clothing, accessories and various items of very high quality. Aeropostale clothing is focused on young people between 12 and 17 years of age. Fashionable designs andcolorful prints, Aeropostale has revolutionized the clothing trends of the youth of the new era.
Just as in America, Aeropostale is one of the major marketing brands among the American people, ourprojection is to bring this international brand to Ecuador.
According to our studies and issues related to clothing brands in Ecuador, we seemed a wonderful idea to make Aeropostale Ecuador which wouldhave great success.

b. Consumer buying habits
The Ecuadorian people are very exigent when it comes to dress. So like most people in the world demand quality, and most importantly diversity thatare within the possibilities of purchase.
The Ecuadorian people usually make their purchases for consumption of food every week, when it comes to clothes if they do it every three months, the majority.People dress shirt and jeans a lot, usually casual, youth in particular within our projection of buyers will be delighted with Aeropostale Ecuador as we have everything for them.
Our full range ofshirts and jeans will be a success because many people who have gone to Ecuador tells us that foreign clothing and most of all is very welcomed by American youth.

c. Competitor’s strategies
Weknow there are many other brands of clothing from Ecuador and other parts of the world, we know that will make us very competitive because they perhaps have been much longer in the Ecuadorian market andperhaps the people you have grown accustomed to her clothes, but we if we are aware that our products are of very good quality and we can safely compete in this market in Ecuador to be leaders.
The...