Apple inc
Páginas: 4 (860 palabras)
Publicado: 25 de agosto de 2010
Administración de Negocios Internacionales
Subject: Operations Management
August 3, 2010
Apple Inc.
Introduction:
Apple Inc. was established in 1976 in Cupertino, California. Founded bySteve Wozniak, then 26 years old, Steve Jobs, 21, and Ronald Wayne, Apple started selling the Apple I personal computer kid. Then in 1977 the Apple II was introduced at the first West Coast ComputerFair, this time without the participation of Ronald Wayne who sold his share of the Company back to Wozniak and Jobs.
In 1985 Jobs resigned from Apple due to differences with the board of directors.Between 1986 and 1993 Apple had a number of failed products which gave Microsoft the advantage of gaining market share with Windows. Thus, in 1996 with the return of Steve Jobs, Apple success was evidentnot only on the stock price but also its market share; it was until May 2010 that “as measured by the value of its stock, Apple shot past Microsoft, the computer software giant, to become the world'smost valuable technology company.”[1]
Apple current products: Mac and accessories, iPad, iPod, iPhone, Apple TV and software are placed in 295 locations around the world.
Products:
“AppleInc. (Apple) designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services,peripherals, and networking solutions.”[2]
Apple offers a product mix that not only includes the product itself but gives the consumer the opportunity to experience the new era of technology where they canhave full access to the online Apple Store and look for different programs, software or applications that can be added to the different devices. In this way Apple combines the product (iPhone, iPod,Mac, etc) with the different services the company offers to complement and even more to improve the technology that has become so essential now a day.
This has created a cultural shift were...
Subject: Operations Management
August 3, 2010
Apple Inc.
Introduction:
Apple Inc. was established in 1976 in Cupertino, California. Founded bySteve Wozniak, then 26 years old, Steve Jobs, 21, and Ronald Wayne, Apple started selling the Apple I personal computer kid. Then in 1977 the Apple II was introduced at the first West Coast ComputerFair, this time without the participation of Ronald Wayne who sold his share of the Company back to Wozniak and Jobs.
In 1985 Jobs resigned from Apple due to differences with the board of directors.Between 1986 and 1993 Apple had a number of failed products which gave Microsoft the advantage of gaining market share with Windows. Thus, in 1996 with the return of Steve Jobs, Apple success was evidentnot only on the stock price but also its market share; it was until May 2010 that “as measured by the value of its stock, Apple shot past Microsoft, the computer software giant, to become the world'smost valuable technology company.”[1]
Apple current products: Mac and accessories, iPad, iPod, iPhone, Apple TV and software are placed in 295 locations around the world.
Products:
“AppleInc. (Apple) designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services,peripherals, and networking solutions.”[2]
Apple offers a product mix that not only includes the product itself but gives the consumer the opportunity to experience the new era of technology where they canhave full access to the online Apple Store and look for different programs, software or applications that can be added to the different devices. In this way Apple combines the product (iPhone, iPod,Mac, etc) with the different services the company offers to complement and even more to improve the technology that has become so essential now a day.
This has created a cultural shift were...
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