Art Of Creative
Páginas: 102 (25273 palabras)
Publicado: 30 de enero de 2013
“One of the foremost thinkers on leadership”
Sir John Harvey-Jones
THE ART OF
CREATIVE THINKING
How to be Innovative and Develop Great Ideas
JOHN ADAIR
THE ART OF
CREATIVE THINKING
THE ART OF
CREATIVE THINKING
How to be innovative and develop great ideas
JOHN ADAIR
London and Philadelphia
Publisher’s note Every possible effort has been made to ensure that theinformation contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. Firstpublished in Great Britain in 1990 by the Talbot Adair Press This edition published in Great Britain and the United States by Kogan Page Limited in 2007 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by anymeans, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk © John Adair, 1990, 2007 The right of JohnAdair to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. ISBN-10 ISBN-13 0 7494 4799 0 978 0 7494 4799 1 525 South 4th Street, #241 Philadelphia PA 19147 USA
British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-PublicationData Adair, John. The art of creative thinking : how to develop your powers of innovation and creativity / John Adair. p. cm. Includes index. ISBN-13: 978-0-7494-4799-1 ISBN-10: 0-7494-4799-0 1. Creative thinking. I. Title. BF408.A28 2007 153.3’5--dc22 2007008563 Typeset by Jean Cussons Typesetting, Diss, Norfolk Printed and bound in Great Britain by Creative Print and Design (Wales), Ebbw Vale Contents
About the author Introduction 1. On human creativity Keypoints Use the stepping stones of analogy Keypoints Make the strange familiar and the familiar strange Keypoints Widen your span of relevance Keypoints
ix 1 5 8 9 14 15 19 21 24
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Contents
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Practise serendipity Keypoints Chance favours only the prepared mind Keypoints Curiosity Keypoints Keepyour eyes open Keypoints Listen for ideas Keypoints Reading to generate ideas Keypoints Keep a notebook Keypoints Test your assumptions Keypoints Make better use of your Depth Mind A framework of effective thinking Emotion Depth Mind Keypoints Do not wait for inspiration Keypoints Sharpen your analytical skills Keypoints
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Contents
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Suspend judgement Keypoints Learn to tolerate ambiguity Keypoints Drift, wait and obey Keypoints Sleep on the problem Keypoints Working it out Keypoints Think creatively about your life Keypoints Appendix A Appendix B Appendix C Index Checklist: Have you analysed the problem? Checklist: Are you usingyour Depth Mind? Answers to quiz questions and exercise on pages 10–12 and 63
89 92 93 96 97 101 103 107 109 114 115 118 119 123 125 129
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vii
About the author
John Adair is widely regarded as the world’s leading authority on leadership and leadership development. Over a million managers worldwide have taken part in the ActionCentred Leadership...
Sir John Harvey-Jones
THE ART OF
CREATIVE THINKING
How to be Innovative and Develop Great Ideas
JOHN ADAIR
THE ART OF
CREATIVE THINKING
THE ART OF
CREATIVE THINKING
How to be innovative and develop great ideas
JOHN ADAIR
London and Philadelphia
Publisher’s note Every possible effort has been made to ensure that theinformation contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. Firstpublished in Great Britain in 1990 by the Talbot Adair Press This edition published in Great Britain and the United States by Kogan Page Limited in 2007 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by anymeans, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk © John Adair, 1990, 2007 The right of JohnAdair to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. ISBN-10 ISBN-13 0 7494 4799 0 978 0 7494 4799 1 525 South 4th Street, #241 Philadelphia PA 19147 USA
British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-PublicationData Adair, John. The art of creative thinking : how to develop your powers of innovation and creativity / John Adair. p. cm. Includes index. ISBN-13: 978-0-7494-4799-1 ISBN-10: 0-7494-4799-0 1. Creative thinking. I. Title. BF408.A28 2007 153.3’5--dc22 2007008563 Typeset by Jean Cussons Typesetting, Diss, Norfolk Printed and bound in Great Britain by Creative Print and Design (Wales), Ebbw Vale Contents
About the author Introduction 1. On human creativity Keypoints Use the stepping stones of analogy Keypoints Make the strange familiar and the familiar strange Keypoints Widen your span of relevance Keypoints
ix 1 5 8 9 14 15 19 21 24
2.
3.
4.
v
Contents
5.
Practise serendipity Keypoints Chance favours only the prepared mind Keypoints Curiosity Keypoints Keepyour eyes open Keypoints Listen for ideas Keypoints Reading to generate ideas Keypoints Keep a notebook Keypoints Test your assumptions Keypoints Make better use of your Depth Mind A framework of effective thinking Emotion Depth Mind Keypoints Do not wait for inspiration Keypoints Sharpen your analytical skills Keypoints
25 28 29 32 33 37 39 43 45 49 51 55 57 60 61 66 67 68 69 70 75 77 81 8388
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
vi
Contents
16.
Suspend judgement Keypoints Learn to tolerate ambiguity Keypoints Drift, wait and obey Keypoints Sleep on the problem Keypoints Working it out Keypoints Think creatively about your life Keypoints Appendix A Appendix B Appendix C Index Checklist: Have you analysed the problem? Checklist: Are you usingyour Depth Mind? Answers to quiz questions and exercise on pages 10–12 and 63
89 92 93 96 97 101 103 107 109 114 115 118 119 123 125 129
17.
18.
19.
20.
21.
vii
About the author
John Adair is widely regarded as the world’s leading authority on leadership and leadership development. Over a million managers worldwide have taken part in the ActionCentred Leadership...
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