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Art Walk 2010
Art Walk is Waverly’s annual juried fine arts & crafts show put on by the Art Walk Committee with support from the Waverly Chamber of Commerce and Waverly Leisure Services Department. Artists from the Midwest are invited to sell their artwork, and celebrate the arts by sharing their talents with the Waverly Community.
Kohlmann Park is the host location of Art Walk,located on 1st St. NW and Bremer Ave. along the Cedar River.
Back-up Location
A backup location is necessary for Iowa’s unpredictable weather conditions.
Art Walk 2009 backup location was the W-SR High School New Common’s lobby. To secure this location, the principal of the high school must be contacted well in advance and a building usage agreement needs to be filled out.
Setting thedate is the first step in the process. We have always had Art Walk on the first Saturday in May. This year, the date will land on May 1. We have attempted to change it in the past, but artists stated concern that it would conflict with other shows.
Artists are able to begin setting up at 7 a.m. and must be completely set up with their vehicles moved by 9:30 a.m.
-Art Walk is open tothe public from 10 a.m. until 4 p.m.
-Artists can take down their displays anytime after 4 p.m. (Maybe 5 p.m. this year?)
Artist lists
The lists we have are of previous artists that have participated in the show, and also a collaboration of the Dubuque, Charles City, and Cedar Falls mailing lists. This list needs to be updated somehow every year.
Letter to the Artists
See letter fromprevious year. Letters need to be sent out in early-mid February so artists have enough notice before they start booking shows for the season.
The letter should include information about how entries should be made, eligibility, booth fees, location, day-of-show set up, and prizes, and also have an application form attached.
Applications will be sent out by mail, but there will also be downloadableapplications available online.
Jury process
All examples of art sent in by artists will be reviewed. Anything that looks like it has been manufactured or made from a kit will not be accepted. We have had some problems in the past of people bringing more things than what they registered for, that would not have been accepted in if we had seen pictures of it. Examples of this have been, silkflower arrangements and other premade works that would not be considered a fine art or craft. The art must be original, and made by the artist. It cannot be made from kits or patterns, and must show originality of the artists own design and techniques.
Letter of Acceptance
Letters of acceptance should be sent out around 6 weeks after the applications are sent out. This gives the artists plenty oftime to respond. Artists will be accepted after the deadline, but the booth fees will be higher.
It is a goal to have a basic website for artists to see information about the show, view picture from past years, and download the application. This will be a great marketing tool for us, and it can be linked to the Facebook page.
Art Walk has aFacebook page that has pictures from past shows, information about the event, and will have a link to the website once it’s up and running. This will be a good tool to advertise with since there is no cost associated with it. It will also be helpful to make day-of-show announcements, for example if the backup location will be in use.
Posters should be hung up in April and in all publiclocations possible.
Radio/TV stations
The press releases should be sent to all local radio and news stations. We have had interviews the morning before Art Walk the past two years with KWAY.

Any opportunity to get the news station down to the day of the show would be great.
Press release to all local newspapers and media outlets

Purchase Pledges from Businesses
-We have never...