Avance

Market
research

Proposal
Within this project we consider necessary to make a market survey to: 1. Know the basic and current principles and conditions of themarket that we want to attack, and thus achieve to have a starting point to determine the viability of our project. 2. Treat to visualize a panorama of the currentsituation of food and healthy eating from examining the tastes, preferences and reasons of teenagers in this market. 3. Know the importance that young people giveto their health and healthy food.

Procedure
We decided to develop a market research qualitatively in order to meet the interests and behaviors of consumers,this, hoping to make future quantitative research supported in surveys, and other methods of data collection, based upon information that was collected in thequalitative report.

Methology
Focus Group Day: Thursday January 31th, 2013. Time: 15-16 hrs Location: Room 2 of the Professional Library Members 11 Teenagers, men andwomen between 17 and 19 years who are students of the High School ITESM CEM. Topics and Analysis: In the following pages.

Hypothesis
• The business concept ofcombining Mexican food with 100% healthy food; is feasible and delicious for teenagers between 15 to 25 who are of a socioeconomic level AB. • • Young people eathealthily for pleasure not for health. The young people are not concerned about amount of calTeens prefer to consume more fruit than vegetables. The community youth ofITESM CEM like the idea of in-

Entrepreneurship

First Partial

ories that they consume daily. • •

cluding a day to eat tamales in their diet.