Cavahuate

Nova

1.1 Description of the Business
The Mexican Raw Material Nutritional Organization is a company that focuses in how to solve the nutritional issues in the United Mexican States alsoknown as Mexico. In Mexico, more than seven million four hundred thousand people live under extreme poverty this affects their daily diet. The Mexico´s UNICEF in the last declaration emphasized that thestarving problem it’s getting a nutritional custom and this problem has affected Mexican Children and those organisms have adapted to the problem.
This is alarming because a brain develops betweenzero and five years, as UNICEF declarers must acquire adequate nutrients for the brain to develop fully. According to the INEGI we can find that the children’s between zero and five years they aresusceptible to suffer the starving problem caused by the extreme poverty in our country, for that reason in the last census we can notice an increase in the mortality rate caused by the lack of food inthe Mexican Republic.
What do we propose? The Mexican Raw Material Nutritional Organization presents a new product called NOVA. With this product we want to make a strategy to eradicate the lack offood in the Mexican Republic, which seeks to ensure food security and nutrition of the seven million four hundred thousand Mexicans now living in extreme poverty, and contribute to the full realizationof the right to food and also guaranty the Security Alimentary.
The Company with product wants to the start builds on the principles of coordination among the various agencies of the federalgovernment and an alliance with the Civil Society and the Private Sector. Objectives will have short, medium and long term to assess achievements and identify opportunities, and take percepts ofaccountability, transparency and responsibility.
With the lyophilization process, we as a company guarantee that the product stays fresh and ready to be consumed at all time. The lyophilization process is...