Check List Camiones

Comunicación Interna 2.0: Un desafío cultural
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"In clear, simple and enthusiastic terms, Alejandro Formanchuk defines an
actionable new world into internal communication in organisations can
evolve. Combining "version 2.0" realities with traditional frameworks, his
book is a manifesto for those seeking to movetheir organisations forward
into an approach that is more authentic, respectful, and democratic.
Ultimately, it's an approach which adds and liberates more value. Well
done!"
Mike Klein - Co-Founder at CommScrum - Dennmark

“Alejandro Formanchuk makes the critical point that 2.0 Communication is
about culture, and not about technology. In Formanchuk's company of the
'present-future', thetalent at the base of the organizational pyramid finally
gains its voice as rigid corporate hierarchies are abandoned in favor of a
'public square' model characterized by peer-to-peer dialogue, honesty and
transparent communication. Only then, Formanchuk points out, can the
tools that we associate with the 2.0 world fully demonstrate their value.”
William Trout - SVP and Director of InternalCommunications at BBVA Compass USA

"Alejandro Formanchuk does one simple but most important thing:
breaking down the complex issue of necessary cultural and organizational
changes into some easy to read but nevertheless powerful and demanding
commandments. From now own no communicator engaging in "Internal
Communication 2.0" will have the right to say: I had no clue about how
demanding myjob would become."
Carsten Rossi - CEO at Kuhn, Kammann & Kuhn AG - Germany

Alejandro Formanchuk

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Alejandro Formanchuk. He was born desafío cultural in 1977, and is based there
Comunicación Interna 2.0: Un in Buenos Aires
today.He has a Bachelor´s degree in Social Communication and an Honors Diploma
_______________________________________________________________________________granted by the University of Buenos Aires (UBA). He teaches at UBA and taught in
more than 20 universities in the region. Alejandro specializes in organizational
communication. He is the President of the Argentinean Association of Internal
Communication, and he is the CEO of Formanchuk & Asociados, a communication
consulting company. He has led projects for more than 250 organizations in LatinAmerica. Alejandro is an international speaker and has given conferences in
Argentina, Bolivia, Chile, Colombia, Ecuador, Peru and Uruguay. He is the producer
and host of “Conversaciones TV”, on-line show on corporate communication. He
has been a playwright since he was 20 years old. He loves photography and
traveling.

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Web:
Blog:
E-mail:
Twitter:

www.formanchuk.com.arwww.formanchuk.com.ar/todosignifica
alejandro@formanchuk.com.ar
@formanchuk

Formanchuk, Alejandro.
Comunicación interna 2.0: un desafío cultural. 1ª ed. – Buenos Aires : Edición Formanchuk &
Asociados, 2010.

© 2010 Alejandro Formanchuk
Queda hecho el depósito que previene la ley 11.723
Este libro puede copiarse y distribuirse por cualquier medio siempre que mantenga el
reconocimiento desus autores, no haga uso comercial de las obras, no realice ninguna
modificación de ellas y notifique a sus autores acercas del uso que vaya a darse.

Si querés recibir actualizaciones de este texto y más material sobre comunicación organizacional,
visitá y suscrite al blog: www.formanchuk.com.ar/todosignifica

Gracias a:
Daniel Daza Prado, Luciana Tenreyro, Victoria Ruival, PatriciaGoldschmid, John Clifford,
William Trout, Mike Klein, Carsten Rossi, Guillermo Dufranc, Josep Loria, Hipólito Francisco and
Luis Ferreira.

Alejandro Formanchuk

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Comunicación Interna 2.0: Un desafío cultural
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Contenido
1. Comenzar a pensar y (re)pensar

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2. Cultura Organizacional 2.0

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3....