Cocacola

This article is about the beverage. For its manufacturer, see PepsiCo. For the singer, see Pepsi Demacque.
Not to be confused with PEPPSI.
Pepsi |

Pepsi's 2-D logo introduced in September 2008. |
Type | Cola |
Manufacturer | PepsiCo |
Country of origin | United States |
Introduced | 1898 (as Brad's Drink)
June 16, 1903 (as Pepsi-Cola)
1961 (as Pepsi) |
Related products |Coca-Cola
RC Cola
Irn Bru
Cola Turka
Big Cola |
Website | pepsi.com |

Nutrition facts |
Serving size 12 fl oz (355 ml) |
Servings per container 1 |
|
Amount per serving |
Calories 150[1] | Calories from fat 0 |
|
% Daily value* |
Total fat 0 g | 0% |
   Saturated fat 0 g | 0% |
   Trans fat 0 g |
Cholesterol 0 mg | 0% |
Sodium 15 mg | 1% |
Potassium 0 mg | 0% |Total carbohydrate 41 g | 14% |
   Dietary fiber 0 g | 0% |
   Sugars 41 g |
Protein 0 g |
|
Vitamin A | 0% |      Vitamin C | 0% |
Calcium | 0% |      Iron | 0% |
|
*Percent daily values are based on a 2,000calorie diet. Your daily values may be higher or lower depending on your calorie needs. |
Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is acarbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.
Contents * 1 History * 2 Pepsi-Cola trademark * 3 Rise * 4 Niche marketing * 5 Marketing * 5.1 Rivalry with Coca-Cola * 5.2 Slogans * 5.3 Pepsiman * 6 Awards andrecognition * 7 Variants * 8 Ingredients * 9 See also * 10 References * 11 Further reading * 12 External links |
History

The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern exhibition in the Historical Museum of Bern.
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at hishome where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[3]
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The nextyear, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi received its first logoredesign since the original design of 1905. In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[2] Megargel was unsuccessful, and soonPepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.
On three separate occasions between 1922 and 1933, the Coca-ColaCompany was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.[5]
Pepsi-Cola trademark

The original stylized Pepsi-Cola logo

The second stylized Pepsi-Cola logo
The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham describes the...