Creativity

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|Creative Process |
|Managerial Creativity|
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|Paulina Ponce Cantos |
|23/02/2013|


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WINTER 2013









Now days everyone is aware that once you have theory knowledge if you don’t put it intopractice or at least apply the knowledge in certain experiments’ or research, what you just will pass by through you and would be a meaningful amount of information. That’s why in this course creativity we were assign to write a creative process which contains all the information and knowledge that we had been given in this period.

In order to comply with the assignment I chose a company calledSnap Tag, which is basically a marketing type of enterprise that uses new; creative and innovative methods to attract the customer and deliver a more personalize experience when asking for information. Also I will present a brief history about the company; its creative leader and creative process of this improve marketing and branding work.

First of all is important to have a clear concept ofcreativity; but the problem is that if you look at the word by itself it might be a little subjective in order to define it right? But as we are talking about business and creative ideas I will refer to a very short but very deep concept stated by Mark A. Runco in his book “Creativity: Theories and Themes: Research, Development, and Practice”. He says that Creativity is a vital form of humancapital; creativity both contributes to the information explosion and helps each of us to copy and adapt to it (Runco, 2010). Based on Runco’s concept is easy to infer that creativity is everywhere, can be find anywhere, can be apply in any type of business, creativity is you.

I would identify Snap Tag as an improve version of the QR codes. They saw the benefits in the quick response codes (QR) butthey wanted more interactive up to date information but with a more appealing look, as we can see in the pictures bellow. Instead of using an indecipherable Rorschach blot, it used your logo. And instead of just taking people to a link, these designer QR codes opened up whole new lines of interactive communication. You could track, use and reuse to build relationships. (SPIDERLYNK, 2012) ....