Dofa Noel

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THE SWOT MATRIX FOR NOEL S.AHISTORY OF NOEL
Noel was founded more than ninety years ago with a commitment for the future: “To be forever present in all the special moments and celebrations of Colombian families, everlastinglyrepresenting the joy of Christmas.”
Ever since the joyful character of Father Christmas (in Spanish Papa· Noel) has filled the Company's ovens with fantasy and flavor, leaving behind indelible memories bymeans of its spectacular cookie portfolio. Noel cookies are meant to be enjoyed at every moment.

At our plant in Medellin, we produce much more than just cookies; we produce magical experiences forhomes.

In 2004, as part of our expansion strategy, we bought the leading Central American cookie company - Pozuelo, in Costa Rica.

To ensure our supply chain, Noel has its own mill – MolinoSanta Marta, and a company that makes packages and boxes. By ensuring the quality of our main raw material – wheat flour. These companies help strengthen our position in world markets by providingseasonal packings that help differentiate our brands.

Our innovation culture has enabled us to significantly grow and develop in each individual segment throughout the years. We have strengthened ourwell known brands: Tosh, Saltín Noel, MiniChips, Festival and Ducales, which with the rest of our portfolio have established Compañía de Galletas Noel as a leading company in the cookie market.(http://www.noel.com.co/ingles/?opcion=que_es&a=abrirInterna&id=1)




To perform the SWOT analysis is important to take into account the variables of the basic elements of value creationthat the company does for its clients and their customers, which are both external factors and internal factors.
Some of those factors are:
Colombia is a country with different cultures and...